We started Sunday Treat with an indie filmmakers mindset and a passion for fun, high-quality video. Now, with creative strategy and performance marketing wrapped around production, the team delivers campaigns that entertain, engage, and prove their value.
The indie filmmaking spirit still runs through everything we do but a few years into growing the business we realized that amazing video content wasn’t enough anymore. Not on its own.
With 75% of ad revenue going to digital platforms, we needed to understand and execute the strategy behind our content. What resonated with audiences, how could we optimize our content to perform on different channels? How could we define what success looks like, track that success, and ultimately prove it so clients could confidently continue and expand the campaigns we were working on together?
Creative strategy
The shoot is no longer the starting line, through collaborating with freelancers and eventually hiring our own in-house talent we now can help clients define KPIs, conduct social listening, build content pillars around it, and form the creative with a clear vision of who the campaign is speaking to and where.
Whether it’s brand awareness, direct sales, app installs, subscriptions, or e-commerce conversion; our strategy work ensures every concept is tailored to a specific outcome. We’re not guessing what audiences want. We’re analyzing behavior, tapping into trends, and shaping messaging that connects emotionally and commercially. It means the ideas are stronger, the shoots are sharper, and the content is built with intention from the outset.
Performance marketing
Performance marketing is all about optimizing our content for the social channel it’s ending up on across formats, hooks, durations, CTAs, and animation styles. There’s no point in spending the money on a campaign if we’re not doing this work, measuring the performance and retargeting down on what is working well. Not only this, we can creatively iterate on what is doing well by making new assets across platforms.
Ultimately, performance marketing is all about looping back to those original KPIs we set and proving ROAS (Return on Ad Spend). If we’re doing this right then we’ve proved our value and our clients will continue our campaigns and create new ones as a true partnership.
We started Sunday Treat with a load of camera gear, a sense of humor, and an amazing creative team to bring our ideas to life. That hasn’t changed, but what has changed is how we help our clients get results – real measurable outcomes. I’m excited to continue building on these services and evolving our end-to-end model as a strategic partner with our clients.
* This article was originally published here