Category Archives: Blog

How to Use Text to Video AI to Enhance Your Marketing Campaigns

Omnichannel marketing is the go-to strategy for most businesses today. But with countless channels vying for attention, how do you make your messages truly stand out? Video is the answer.  Indeed, it’s a golden ticket to your prospects’ mind(land). But, between hefty budgets, lengthy production timelines, and the need for specialized expertise, video has become […]

Animated Videos: How to Engage and Captivate Your Audience

You might know a little about all the different types of videos there are—welcome videos, how-to videos, brand videos, and more—but how much do you know about video styles? The style of a video refers to the treatment of the content and not the content itself. You can have a welcome video, for instance, presented […]

12 Do’s and Don’ts of Successful Video Marketing for Your Business

Chances are when you see a piece of video content from another business, you know pretty quickly whether you like it or not. First impressions matter, and for your video content, that means you have just a few seconds to convince viewers that your content is worth watching. We have good news and bad news […]

A Comparison of Top 10 Enterprise Video Platforms for Publishers in 2024

Hosting, managing, and monetizing videos takes a lot of time and resources, even for large-scale publishers and broadcasters. Quality enterprise video platforms can help streamline the process significantly. However, choosing the right video platform for your business can be challenging. The best advice I can give you is to take the time and energy to […]

How to Leverage TikTok for Engaging Video Commerce

Love it or hate it, TikTok is the place for brands to connect with their buyers. Why? Because 71.2% of TikTok users have bought items after discovering them on their feeds or stories, and 58% use the platform for shopping inspiration. These huge numbers indicate a significant opportunity for eCommerce businesses to capitalize on TikTok’s massive reach and ramp […]

How To Make Your Videos More Engaging (5 Tips)

61% of viewers are still watching this video around the 30 second mark, which is above typical. How did I achieve that?  If over 60% of your viewers are still watching your video after 60 seconds, there’s a higher probability they’ll keep watching your video all the way through. Here are 5 tips to make your YouTube Videos more engaging […]

7 Things You Need to Know About Video Post-Production

Post-production is the third and final stage of the video production process. By now, you’ve completed all pre-production preparations and have likely just wrapped up an incredible day of production, filming amazing content to put together for your final video. The best way to sum up the post-production phase is exactly that—the putting together phase. All the […]

Is Advertising on Twitter (X) Still Worth It in 2024

Despite the many recent changes, Twitter (now rebranded as “X”) is still one of the main places people go for trending conversations. Given this fact, it doesn’t take a marketing genius to realize that X is still a fertile environment to meet new customers—despite how newer, more short-form focused platforms seem to be getting all of the […]