Category Archives: Blog

Video in Email: How to Maximize its Impact

If your brand wants a generous return on investment (ROI), there are few better methods than video. A thoughtfully-crafted video strategically placed in branded media, be it your company website, Twitter, or even an email, can have a significant impact on your bottom line. Before we get into how best to use video in email, let’s first recall a […]

How to compress videos to improve your page speed

Imagine your eCommerce site as a fashionable backpack. Now, picture the videos on your pages as five-pound rocks. How many can you fit in your backpack? 10? 15? A 100? Can you even lift it at this point? That’s what you’re doing to your website every time you add a 30-second product clip or testimonial. Your pages […]

10 Ways to Repurpose Video Content to Support Other Marketing Efforts

Most savvy businesses now know that video increases audience engagement, generates leads, and, ultimately, drives revenue. These benefits have become clearer over the years, with many companies that used to be skeptical of video’s impact committing to video marketing strategies for 2024 and beyond. As these late adopters join the video scene, we wanted to […]

Social Media Predictions for 2024: The Top 6 Trends That Will Shape Brand Strategies in the Coming Year

Brands that are able to bring together their marketing, commerce and customer care strategies will gain a competitive edge in the months ahead  The one thing every social media marketer knows is that change is inevitable. In the past year, our industry has watched ChatGPT and other generative AI tools explode onto the scene, giving […]

Organic Vs. Paid Social Video: A Comparison

Social media is one of the cornerstones of any modern video marketing campaign, but not all social video was created equal. In fact, almost from the start it was purposefully divided into two distinct categories: Organic and paid. Organic social video refers to video content shared using the free, built-in capabilities of a particular platform. […]

Data Privacy in Digital Advertising

Increasing global concern about online user privacy has brought big changes within the digital advertising industry in recent years. Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business. User data privacy is now front and center. What […]

The Benefits of Creating Both Short-Form and Long-Form Video Content

What’s the last video you watched and how long did it take before you stopped paying attention? Chances are, the answer is, “not very long”. Our attention spans are getting shorter, and research by Microsoft Corp has shown that people today start to lose concentration after 8 seconds — down from 12 seconds in 2000. […]

How Different Generations Consume Video Content on YouTube

YouTube will soon celebrate its 20th anniversary. Having started on Valentine’s Day in 2005, it’s safe to say that many people have grown to love the online platform as their go-to site for music videos, vlogs, sports highlights, and then some.  Averaging more than 2.49 billion monthly users, YouTube is home to lots of content from all […]

Sustainability in the Video and Video Advertising Industry

As VOD increases in popularity, and the video advertising industry continues to expand each year, it is becoming more apparent that we need to consider the possible environmental impact that this will have in the long run and take appropriate measures to reduce the industry’s carbon footprint where and while we can. That is why […]

Boosting Lead Generation Through Personalized Video Marketing

In today’s digital landscape, leveraging video marketing has emerged as an indispensable component of lead generation strategies across businesses of varying scales. The advent of platforms like YouTube and TikTok has democratized access to video content, making it not only readily available but also incredibly captivating. Whether you’re a burgeoning startup aiming to carve out […]