Category Archives: Blog

8 Mistakes to Avoid When Creating an Explainer Video

Explainer videos are a great way to build a deeper relationship with your audience and help them get to know your brand—but just having an explainer video doesn’t mean you have a good explainer video.  Many companies make unfortunate mistakes during explainer video productions, and they’re left with a video that’s not as effective as […]

67 Video Marketing Stats You Need to Know for 2023 (Updated)

2023 is right around the corner, and as we say every year, video just keeps getting better. In the marketing world, it’s almost impossible to ignore video as we enter 2023. It’s simply everywhere—traditional broadcast spots, digital OOH placements, social ads, OTT, and countless other channels that are invaluable to marketing success.  Video raises the […]

“Our approach to communication has always been to get the audience to sit up and take notice.” Ketan Kulkarni

“The brand BlueDart enjoys very high familiarity with the audience, so it is always a creative challenge that we take up to create communication that is better than before and ensure it does justice to the image we have built.” – Ketan Kulkarni, CMO & Head, Business Development, Blue Dart.  Blue Dart has always tried […]

Best Live Streaming Equipment for All Budgets (2023 Edition)

Live streaming has become a hot trend in the online world for businesses and content creators alike, and more people are looking to get into it daily. Although video streaming has been around for quite some time now, it has just started to take off. Between April 2019 and 2020, the industry has grown by […]

12 Best Private Video Hosting Platforms That Will Keep Your Videos Safe

Whether you use video for internal communications in your company or are building an OTT streaming service, you must keep your content protected. That is why finding a reliable, private video hosting platform should be the first step on your journey. But why is a private hosting solution superior to a public one for businesses? […]

Deep Fakes: How Synthetic Video Will Affect the Future of Video Marketing

In the digital media space, we’ve gotten used to spotting manipulated images online. If you’ve ever clicked on a “Photoshop fails” article or cringed at an over-filtered Instagram post, you’ve developed an eye for altered content.  Today, though, video content is infinitely more compelling than image-based content. And as technology advances, we’re seeing the evolution […]

Six New Generation Video Hosting Platforms For Businesses in 2023

Get Started within 30 secs Videos are a great medium to tell your story, engage your audience visually, and drive value for your business. It’s only when you have a great video hosting platform for your business goals; your video content will reap the benefits. There is also a slight increase in the growing number […]