Category Archives: Blog

5 tips to get the most out of your Facebook Ads during this year’s Mega Sales Days

11.11 2009 marked the beginning of the Singles’ Day shopping holiday in China, which has now grown to become the world’s largest shopping festival. Singles’ Day has become an annual event that has inspired the birth of a variety of sales days throughout China and South-East Asia. All of these dates are now collectively known […]

The Video Ads Advantage: How Local Brands Can Maximize the Power of Video

The growth of video over the past year has been unprecedented. While there has been a notable upward trend for video consumption over the past few years, the pandemic has certainly accelerated it even more. Wyzowl’s 2021 video marketing report showed that the number of businesses using video as a marketing tool, overall, has increased […]

Why should brands get into the video ads train?

Video is one of the biggest game-changers in marketing over the past few years.  There’s no doubt that videos have become one of the most popular forms of online content consumption today. If video ads are the future of marketing, then brands are stepping into the future right now. Brands may still wonder if this […]

The Top 5 Video Marketing Trends on Social Media in 2021

Social media had a big year in 2020. With the arrival of COVID-19, social media platforms were given a rapid push from being a leisure activity or guilty pleasure to the primary way that humans interact around the globe.  Toss a vitriolic presidential election into the mix, and you’ve got an explosion of new trends […]

The Changing Contours of the Video Entertainment Landscape Amidst the Lockdown

This year has become a profitable one for the streaming video entertainment ecosystem and ad-supported platforms in particular. In 2020, for the first time, streaming platforms became the #1 place where viewers come for video content, abandoning cable and live TV. Before the pandemic, ad budgets had already started following the viewers, who were gradually […]

Using an Effective Video Marketing Strategy for 2021 on TikTok

In a world where consumers are getting exposed to many video ads per day, it’s becoming clear that a straightforward ad wouldn’t make much of a difference to cut through the noise. Still, brands need to also be concerned about overexposure. According to Google, whenever consumers see the same videos played repeatedly, it can lead […]

10 Tools to Help You Build Your Business’s Online Presence

Every business needs a solid digital presence. Every business these days needs a solid online presence. But, not every entrepreneur is especially digital-minded. Fortunately, technology that can help you build your brand online abounds, and right now, you can score bonus savings on valuable tools. Just enter promo code PREZ2021 at checkout, and you can save an extra 15 percent off […]

Story time: YouTube is adding a button to quickly make TikTok-style videos

If TikTok’s explosive growth has proven one thing, it’s that short-form videos are not something that social platforms can afford to pass on — they’re catchy, they help improve app retention rates, and they’re attracting more ad dollars than ever before. Google has certainly realized this, and it’s making sure that YouTube adapts to changing […]