Category Archives: Blog

Why You Should Consider Using Video in Your Marketing Strategy

Video content for company’s marketing strategies are becoming increasingly important, especially for small- and medium-sized firms, Liz Smutko writes for Remodelers Advantage. Market research indicates that videos can be a crucial part of a successful advertising campaign since consumers are more likely to engage with video than any other form of media. Smutko says you […]

4 Types Of Stories You Can Tell Through Video Marketing

Forgive us if you heard this before, but video marketing is kind of a big deal. Just check out these stats: 500 million hours’ worth of videos are watched on YouTube every day (HubSpot) More than 500 million people watch videos on Facebook every day (TubularInsights) 87% of online marketers use video as part of […]

11 Best Practices to Boost Landing Page Conversions with Video

When it comes to video content on landing pages, marketers tend to either totally crush it, or completely bomb. Your landing page videos may fail for several reasons. Typically, this is because the videos on landing pages are: Too long. On the wrong section of the landing page. Missing a key component (like a call-to-action). […]

How Brokers Can Harness the Power of Video Emails

Personalization and persuasion are the latest trends in capturing attention. Although emails can be made personalized and persuasive, there’s nothing like a real-time conversation. A medium that covers all the critical non-verbal elements of communication should be the medium you choose. Why? It’s the next best thing to being there in person, and it differentiates […]

A 3 Step Plan To Creating a Video Strategy that Generates Results

Have you developed a video strategy as part of your content marketing plan? It can be an incredibly powerful way to gain exposure for you and your organization – on this episode of The Social Business Engine Podcast, my guest Nathan Veer, a senior product specialist at Brightcove, shares a simple, yet powerful, 3-step plan […]

Video Marketing and Video Content Tips

We would like to offer you some useful articles on video marketing and video content topic we’ve come across just recently. Why Ecommerce Brands Need To Embrace Video Content Author: Victoria Greene In this digital age, eCommerce brands are looking for more and more ways to make themselves stand out from the crowd. Content marketing […]

The Best Video Marketing Guide

Video marketing can come in all shapes and sizes. It is any video that you produce with the purpose of achieving your business goals. These can range from simple cell phone video stories to the professional corporate webinars. Just imagine all your other forms of content like e-books, blogs, infographics and social media posts are […]

Five Ways To Put Sales Into Motion With Video Marketing

Videos are virtually everywhere, mostly because they are incredibly engaging. And whether we find them funny, touching or appalling, we certainly don’t struggle to find them. However, posting just any video means it’s likely to get lost in the abyss than be a game-changer for your business. To complicate matters, more views doesn’t always equal […]

How Long Should My Social Video Be?

This question was originally asked on Quora.com and came to me from a client recently: What is the ideal length for a social media video? For those of you who are making a video for your staffing company and don’t want to learn the “why” behind it… If you are looking to capture attention and […]