The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the […]

As marketers, business owners, or ambitious entrepreneurs, we are always looking for innovative ways to get our content in front of the eyes of stakeholders that matter most. Facebook, Instagram, and other social giants know this too, and are constantly evaluating and reorganizing their offerings to optimize usability for you. With a myriad of options, […]

The ability post video to a business listing or place listing was mentioned last week and appears to be released. H/T to Phillip Barnhart, Director of Marketing at Nehmedia in Austin, for pointing it out. For now the video can only be uploaded by Local Guides using Android Maps but the videos will be visible […]

Video has already vastly transformed the social media marketing landscape, massively boosting engagement levels and helping brands connect with audiences in a variety of new and often meaningful ways. As bandwidths become greater, mobile internet data gets cheaper and video continues to spearhead the destruction of old fashioned interruptive marketing models, we will see brands […]

Facebook is rolling out a new feature intended to help you stand out from the social media crowd. Rather than using a static cover image for your law practice page, you can now add a short video. Pretty cool, right? Imagine how engaging it will be for visitors not only to see your face or […]

Video SEO 2017 may make or break some brands. Because video is the most highly consumed digital media, if your business has not yet introduced a video marketing campaign, you are falling behind. But producing videos is only the beginning. The next and quite possibly the most important step is optimizing that content for search […]

There is a lot of talk about how video will perform in 2017 and in the coming years. Video has taken enormous strides in the last few years, with dozens of impressive statistics that prove its massive influence on content across virtually every platform. Data shows that including video on a landing page increases conversion […]

In the digital marketing world, trends are constantly emerging. To stay competitive, brands need to stand out and adapt to evolving trends or else they risk falling behind and loosing the interest of their target audiences. My recommendation? Expand your marketing beyond image ads by incorporating video content. The rise of paid video ads is […]

On January 27th, 2017, Facebook announced a regional test of a new feature for its messenger app. This feature presents ads in the app’s homepage, previously ad-free, offering new ways for businesses to connect with mobile users. Given the magnitude of Facebook’s marketing and business outreach in this area, it seems clear that messenger will […]