Category Archives: Blog

Any content that you create has to be differentiated, making them pause everything else – Ayushman Chiranewala

“Customize your video as per the platform, creating multiple cuts of your video asset as per the most relevant audience-interest cuts. Resulting in a stronger engagement and view rate” – Ayushman Chiranewala, Head of Product & Marketing – Fastrack, Titan Company Limited Fastrack has launched a new campaign – “Fit Outs by Ananya Pandey”. The […]

Responding to Changing Consumer Behavior Post-COVID-19 with Marketing Localization

Video is not supported in your browser Video is not supported in your browser Video is not supported in your browser At this point, COVID-19’s economic disruption can already be felt across the globe. To put it frankly, it has been a tough year for businesses this 2020. All signs indicate that while some industries […]

5 Ways to use Instagram’s new Reels feature for your business.

If you’re ever on Instagram, you probably noticed that Instagram rolled out a new feature called Reels. This new feature could be a great way for your brand to gain visibility within Instagram’s audience, that now counts over 1 billion users! Read on to learn all about this new content type and the opportunities it […]

How to Run Cost-Effective B2B Online Marketing Campaigns?

Times are tough. The economic fallout resulting from the COVID-19 pandemic has been disastrous as consumers and businesses alike have changed their buying and spending habits to survive. The challenge now is to do more with less. Adapting to a changing landscape will help your business now and in the future by utilizing cost-saving techniques […]

Powerful Reasons You Need To Use Video Marketing

ByLove BelfastJanuary 10, 202205FacebookTwitterPinterestWhatsApp In today’s digital era, videos have gained special recognition, and people are consuming video content heavily. Social media platforms are full of marketing and entertainment videos as more consumers prefer watching videos to learn about a product or service. Video marketing is undoubtedly one of the best ways to advertise and […]

7 Marketing Trends That Will Define Success in 2022

If you’re serious about marketing, you’ll be making strategic changes for 2022.By David Cullinan December 13, 2021Opinions expressed by Entrepreneur contributors are their own. In the past, marketing was about getting your name out there. In 2022 though, it will be about creating an effective brand, compelling storytelling and measuring the success of that story. It’s no longer enough to create […]

9 creative styles of video marketing you didn’t know existed

by Lucinda Batchelor November 1, 2021 The world’s first video ad was aired for Bulova Watch Company in 1941. It was a 10-second, black and white commercial of a Bulova watch face superimposed onto the USA, with a brief voiceover: “America runs on Bulova time.” That was enough to change advertising forever. Soon after, other […]

8 Foolproof Strategies for TikTok Newbies in 2022

The power of TikTok should no longer be underestimated. At this point, brands should know that TikTok is here to stay. As TikTok hit a monumental 1 billion active users last year, it’s already an indication that short-form video content is not going away anytime soon. TikTok is poised to surpass Facebook and Instagram in […]

The role of online video in metal fabrication sales and marketing

When engineers or purchasing managers don’t know how to solve a problem or know anyone who could, they open a web browser. They’re usually not looking for a specific company website; they’re looking for a solution. Quite often they begin learning about it not by reading, but by watching. That’s according to Robert Weiss, president of New […]