Category Archives: Useful Tips

Video Marketing Design Mistakes That Could Be Holding You Back

When it comes to creating videos, you can’t neglect design. In a noisy landscape of brands competing for their audiences’ attention, you simply can’t afford to put less than stellar content out into the world–and that includes the design aesthetic of your videos.  A well-designed video attracts new viewers, keeps existing viewers coming back, and […]

Social Media Video Dimensions for Every Platform: What You Need to Know

Video dimensions are extremely important for getting your social media videos to display correctly on each platform. Using the correct aspect ratios, dimensions, and technical requirements for your videos ensures the best viewing quality on a specific social media platform. For marketers and brands, video is increasingly vital for online visibility. Keeping your audience engaged–and […]

Is TikTok Marketing Right for You?

With the rising popularity and entertainment value of the video marketing platform TikTok, many marketers and brands are wondering whether they should jump on the bandwagon.  TikTok is a fairly new–but incredibly popular–platform that has only been on the scene for a few years. But it’s picking up speed quickly, and many brands want to […]

Tips for Working Remotely From People Who Do it All the Time

More and more companies are offering flexible working options or going fully remote. We answer all of your biggest questions about working remotely. Google. Microsoft. Facebook. Amazon. LinkedIn. HP. Twitter. Airbnb. They’ve all asked at least part of their workforce to work from home in light of the current health situation. More companies are likely […]

How to Make Your Direct to Consumer Advertising on Facebook More Successful

When done well, direct consumer advertising on Facebook can offer powerful profit growth. But all ad strategy is not created equally, and this is one area where you can’t see success if you’re only willing to dip a toe or two in the water. Ready to go full hilt? Keep reading to learn our tried […]

Digital Marketing During COVID-19: Five Ways to Help Brands Thrive

Global communities around the world are taking the necessary measures to mitigate the spread of the COVID-19 outbreak. During these times of uncertainty, companies from all shapes and sizes are also struggling to keep themselves afloat. Daniel Sun, a VP Analyst at global research and advisory firm Gartner, noted that “Companies need to leverage a […]

How Social Media Stories Are Changing the Face of Social Video

A few years ago when Instagram Stories first rolled out, I didn’t think much of them. Why would people be interested in fleeting, disappears-after-24-hours content? And why would brands want to create them, when they would only have such a short lifespan? Clearly, I was wrong. Stories have become one of the most popular features […]

4 Reasons Why Your Employees Need an Introduction Video ASAP!

During our time as a start-up to scale-up, we’ve always enjoyed putting our employees in front of the camera on our social channels and on this blog. From behind the scenes content, new member video series, to day in the life video, it’s always fun to create employee content that resonates with our followers. Have you […]

How to get started with video marketing: a checklist for marketers

HubSpot Academy has been on a mission to transform business. They create free educational courses for aspiring marketers to be more productive and efficient in their day-to-day roles. We were pretty excited when they reached out to us to help develop content for their first-ever Online Video Marketing Course.    In this 10-minute lesson, we provide […]

What You Need to Know About Secure Video Sharing

Not every video is destined for a wide release. We explain why your business might need secure video sharing, ways to secure video content, and more. Viral video, that’s what it’s all about…right? Nope. For most businesses, the most important thing is to make sure your video reaches your target audience. But when your video […]