Category Archives: Useful Tips

Insider tips: Here’s the kind of creative that wins over advanced TV audiences

“TV” has new meaning. No longer are audiences solely watching linear TV. Instead, they are engaged with content across devices and channels, with a growing number using over-the-top (OTT) and connected TV (CTV) as a supplement or replacement to linear television. According to eMarketer, 57.2% of the U.S. population will watch CTV in 2019, up […]

5 Ways to Get Started with Video Marketing! �

Back in the mid-1960s, social critic Marshall McLuhan coined the phrase “the medium is the message” when talking about video. And it’s even more true today! Rather than just being a container for your marketing content, video is a way of communicating a culture, an attitude, a style. As an entrepreneur, you probably already know […]

How to Succeed at Video Marketing Amidst Video Inflation

There are a few words that I’d use to describe video marketing right now all at once: Essential. Dynamic. Oversaturated.  Video marketing is important, because video is easily the best medium for dynamic storytelling, and more users than ever before want to see video more than anything else.  Unfortunately, everyone knows this, and our environment […]

Social Media Guide: How to Create Compelling Social Videos That Your Audience Will Crave

You’ve decided the type of video you’d like to create for your brand, or for your clients. You know it’s going to hit your marketing goals right out of the park. You have the perfect story in mind for this video, one that’ll reduce your audience to tears in under a minute on all the […]

How to Make a Looping GIF in After Effects

It’s the little-image-format-that-could; despite being over 30 years old, animated GIFs continue to show up everywhere. The ability to pack a series of animated images into one single, simple file (giving you the potential to tell a story and/or present multiple messages) is something we collectively just can’t seem to quit.  No matter how you […]

6 Facebook Video Marketing Tips That Will Help You Increase Views

Do you know how many videos get viewed by Facebook monthly users? Well, there are over 8 billion videos viewed every day, which is equivalent to 100 million hours of videos. Is yours one of them? If not, imagine how much you’re missing out. Your competition is already taking advantage of the numbers. Additionally, Facebook […]

Use Video to Spice Up the Content on Less Visited Pages

A website can be visited by hundreds or thousands of users each day. There’s typically a goal to funnel these visitors to the more profitable pages of a site. However, the pages that aren’t visited as frequently also need some love. One way to keep users engaged on these pages while also providing necessary information […]

6 Essential Video Marketing Ideas for Small Businesses

We’re gonna give it to you straight: video marketing is a big deal. It’s engaging, it works on a variety of digital platforms, and it’s not as expensive as you might think. Plus, video marketing helps you take advantage of YouTube traffic. Did you know YouTube is the second-most-popular search engine in the world? We […]

How to Get Started With Social Media Video: Goals and Types of Videos

We’ve come a long way since text-based posts and static images dominated social media. Now, it’s about video. And not just blurry graduation videos or 1 minute Buzzfeed Tasty videos – we’re talking about branded, goals-oriented videos. Out of the 84% of marketers who have published video content on Facebook, 85 percent found it to […]