Category Archives: Useful Tips

How to Get Started With Social Media Video: Goals and Types of Videos

We’ve come a long way since text-based posts and static images dominated social media. Now, it’s about video. And not just blurry graduation videos or 1 minute Buzzfeed Tasty videos – we’re talking about branded, goals-oriented videos. Out of the 84% of marketers who have published video content on Facebook, 85 percent found it to […]

4 Ways to Use Video for Brand Awareness �

At StoryMe, we believe moving your prospects through the marketing funnel is all about speaking to them with the right content at the right time. But, first things first: people need to know about your brand’s existence and business. This brand awareness is something you can only establish with great content: visually appealing content that shows who you […]

4 Ways to Explain Your Product Simply With Video!

We’re big believers in keeping it simple. Even the most complex product or service deserves to be condensed down to its core! A good explainer video showcases your company’s personality, explains what you’re doing, shows a clear benefit, and tells a compelling story. Also, explainer videos are a great way to introduce your business, product […]

How to Create an Instagram Video Ad Funnel That Actually Works

Instagram Ads are one of the most  valuable PPC options available to advertisers. There’s no question about it. With around 30% of users purchasing something they’ve first discovered on Instagram and the massive reach potential of Instagram Ads, this adds up. Video ads are likely even more valuable, ranking in an average of 3x more […]

Answers to common questions about YouTube Ads

I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build brand awareness and also drive user action. Whether I’m pitching the channel to a client or already running campaigns, I seem to come across the same set of questions about […]

The video algorithm: Facebook vs. YouTube

When Facebook first introduced video into the Newsfeed in 2013, it marked the first time a major player challenged the video space, which at the time, YouTube dominated. Before Snapchat stories, before Instagram Live, Facebook’s aggressive push into video changed the industry. Six years later, Facebook is in the next phase of its video product: […]

3 Ways to Use Video for the Consideration stage

At StoryMe, we believe moving your prospects through the marketing funnel is all about speaking to them with the right content at the right time. This time, we want to highlight the use of video in the consideration phase. At this point, your prospects know who you are, but they’re still learning about your product […]

What could LinkedIn Live mean for your Business?

LinkedIn Live is here! The new feature is being tested in the U.S. and will roll out in the rest of the world soon. The social media platform is finally catching up with its competitors, and that might well be just on time. As Facebook is getting more and more saturated with video content, LinkedIn Live could […]