How to Create an Instagram Video Ad Funnel That Actually Works

Instagram Ads are one of the most  valuable PPC options available to advertisers. There’s no question about it. With around 30% of users purchasing something they’ve first discovered on Instagram and the massive reach potential of Instagram Ads, this adds up. Video ads are likely even more valuable, ranking in an average of 3x more […]

Answers to common questions about YouTube Ads

I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build brand awareness and also drive user action. Whether I’m pitching the channel to a client or already running campaigns, I seem to come across the same set of questions about […]

The video algorithm: Facebook vs. YouTube

When Facebook first introduced video into the Newsfeed in 2013, it marked the first time a major player challenged the video space, which at the time, YouTube dominated. Before Snapchat stories, before Instagram Live, Facebook’s aggressive push into video changed the industry. Six years later, Facebook is in the next phase of its video product: […]

3 Ways to Use Video for the Consideration stage

At StoryMe, we believe moving your prospects through the marketing funnel is all about speaking to them with the right content at the right time. This time, we want to highlight the use of video in the consideration phase. At this point, your prospects know who you are, but they’re still learning about your product […]

What could LinkedIn Live mean for your Business?

LinkedIn Live is here! The new feature is being tested in the U.S. and will roll out in the rest of the world soon. The social media platform is finally catching up with its competitors, and that might well be just on time. As Facebook is getting more and more saturated with video content, LinkedIn Live could […]

How to get started with DIY Video

At StoryMe, we’re passionate about bringing the Video First mindset to other companies. And the good news is that today’s technology is making it a lot easier for anyone to create video! All you have to do is get started with the right mindset, knowledge and tools. After giving plenty of DIY Video Workshops for companies […]

How you can make the most of your YouTube video advertising

If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s video. Video marketing is on the rise as well. The latest  State of Video Marketing Survey […]

Video Branding 101: How to Use Video Marketing to Build Your Brand

There are some brands that seem, somehow, larger than life. They go beyond the business itself, and have become something special. Maybe they’re seen as authentic, or funny, or innovative, or good to the world. You’ve got everything from Wendy’s well-known snark to the adventurous Red Bull to the determined, Just-Do-It Nike. These are brands […]

The Video Industry’s 8 Favorite Microphones for Every Budget

Hissing and humming.Horrible background noise.Scratchy, low, and muffled (read, inaudible) audio. Ever watched a video and thought ‘man, the sound is terrible,’ before clicking on the next video promptly? Video is important, but audio is even more so. You might watch a video with sub-par quality, but you won’t watch a video with bad audio. […]