B2B companies get ignored. A lot. There is a never ending shortage of tips on marketing to consumers.
If you’re not sure about B2B video marketing, consider this:
According to a survey conducted by ReelSEO (now Tubular), 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI.
We see video marketing constantly geared towards getting consumers to visit, buy, and more.
But when it comes to B2B video marketing, there’s significantly less advice.
We’re here to remedy that with these 5 great ideas.
1 – You know LinkedIn is a great professional networking site right? Well did you know that you can add a video on your profile page?
You’re likely already on LinkedIn and connecting with your potential audience. Add a video to your profile page to explain more about what you have to offer.
2 – Explainer videos. One of the highly underutilized B2B video marketing methods is creating videos that explain how your product solves a specific problem.
Create a video for each problem your product or service solves.
Think of the keywords your customers are using when they are searching for a solution. Use that specific keyword and produce a video around that.
Then add it to YouTube and optimize the video there as well and you may even get that video ranked in Google and on YouTube.
3 –Speaking of YouTube, build up (or create) your channel with playlists for different products or services.
You can send prospects to your videos to learn more after you meet them at an event or even after a phone conversation.
Seeing a video is a lot more compelling that reading a pdf about your services.
4 – Training for distributors and VAR’s. When you have a new product line to promote and want to generate buzz and excitement with your resellers and distributors, create videos!
These can be referenced over and over again and can even give a quick refresher on a tablet or mobile before resellers meet with end customers.
5 – Consider a blooper reel. Let’s face it, we like to laugh. Not only that but funny videos are remember more than plain boring video.
When creating your video campaign, add a blooper reel in your playlist, or blooper outtakes at the end of your videos.
You can even use these as “teasers” on social media or in your newsletters.
If you’re stuck for ideas, do some research on what your competitors are doing. You can also look to businesses that have the same target audience.
What are these organizations doing with their video marketing campaigns that are engaging your target market?
Use that research to brainstorm your own ideas. You can start with searching in Google, search on YouTube and even check what’s trending on social media.