It is no secret that video is the most important medium for businesses to communicate with their customers. A study by Wyzowl showed that 88% of consumers find video helpful when making an online purchase decision, and people are spending as much as 19 hours per week watching videos online.

The challenge lies in figuring out which type of video content will be best for your specific business and brand. There is a wide variety of commercial styles available including promotional videos, brand videos, explainer videos, customer testimonials, and more. To decide on what style would work best for you, you must first gain a deep understanding of your audience’s preferences and needs. Once you have determined the type of video content they respond to well, then you can begin to create something unique that fits within your brand identity.

Here are 6 basic types of commercials that you can take inspiration from when creating videos for your business. The key is finding the right balance between quality storytelling and persuasive techniques while keeping within budgetary constraints – but by following these tips, you can create truly captivating commercials that will engage audiences while reinforcing your brand identity at the same time.

1. Promotional Video

Client: Stella Artois

Promo videos can be an effective way to communicate key points and ideas to an audience in an engaging and memorable way. They provide the opportunity to quickly communicate a message without having to invest significant resources or time into creating long-form content. These videos often incorporate creative storytelling elements such as music and visuals that can help capture people’s attention and make them more likely to watch the entire video. Additionally, promo videos have the potential to reach a wider audience than traditional video ads since they are easily shareable across multiple platforms.

For businesses looking to increase their brand presence online, promotional videos can be incredibly useful tools for getting their message out there. They allow companies to showcase their products in action, explain how their services work, or simply present why customers should choose them over other brands. As video marketing continues to grow in popularity due its effectiveness at connecting with consumers on an emotional level, having high-quality promo videos that effectively tell the story of a brand is essential in order for it stand out from competitors. With promo videos, businesses have the opportunity not just attract but also educate potential customers while simultaneously increasing brand awareness.

2. Brand Video

Client: Seyhart

For businesses looking to leverage video marketing, having an effective brand video is essential. An effective brand video should be well-crafted and convey key messaging in a concise and persuasive manner. This includes introducing the faces of the business, showcasing products or services, customer stories, and even displaying how their products or services improve customer’s lives. A great brand video should also be creative, capturing viewers attention while still delivering the desired message in a clear and organized way.

In addition to expressing key messages and building relationships with viewers, brand videos are also useful for SEO purposes. Having a high quality brand video present on your website increases the chance that it will rank higher in Google searches, making it easier for potential customers to find you. Additionally, when properly optimized with keywords and descriptions that accurately reflect your business goals and offerings, Brand Videos can help improve organic search engine rankings even further and increase visibility online.

3. Comparison Video

Client: Phenix

A comparison video pits two products, services or even brands against each other and presents the differences in a succinct, entertaining manner. Not only do these videos provide valuable information to viewers, but they can also help build trust in a brand by highlighting its features and benefits compared to the competition.

These videos can be used as part of any video marketing strategy, and they offer significant advantages over more traditional forms of advertising. Firstly, comparison videos are designed to be informative and engaging rather than simply promotional – allowing them to connect with potential customers on an emotional level as well as providing useful information about the featured products or services. What’s more, these videos also help potential customers get an understanding of all the options available in the marketplace before making their choice – something which could prove invaluable for businesses looking to establish themselves as leaders in their field.

4. Customer Testimonials

Client: J.R. Watkins

When creating a customer testimonial video, it’s important to make sure that the content is engaging, natural, authentic, and believable. Customers should be asked meaningful questions that encourage them to open up about how using your product or service has impacted their lives in some way. These videos should evoke emotion while also highlighting what makes your product or service unique and differentiates you from the competition. Additionally, if possible, try to feature customers who represent different segments of your target market so that everyone can identify with the story featured in the video.

5. Explainer Videos

Client: PetroVisor

Explainer videos are incredibly valuable for video marketing strategies because they can help brands build relationships with customers by introducing their product or service in a more personal manner than traditional advertising. Additionally, these types of videos have become increasingly popular among businesses because they allow companies to provide concise yet detailed descriptions of what makes them unique and why potential consumers should choose them over competitors. Furthermore, these videos usually come with a much lower price tag compared to other forms of media advertising such as television commercials or radio advertisements. As such, explainer videos have the potential to be extremely effective when it comes to building awareness of your brand while also providing cost savings at the same time.

6. Proof of Performance Videos

Client: Coeur Sports

A proof of performance video is an invaluable asset for any brand’s video marketing strategy. It shows viewers exactly how well a product or service performs in the real world, giving them an understanding that goes beyond what can be portrayed in a traditional advertisement. With this type of video, brands can demonstrate their products and services using actual customer experiences, allowing customers to see just how powerful and effective they are. Such videos also provide an opportunity to share customer feedback, showing potential customers that they are satisfied with the purchase they made.

Proof of performance videos are particularly useful when it comes to creating trust and credibility with viewers. For example, by including customer testimonials and success stories in a proof of performance video, viewers can get an authentic view of how a brand’s products or services have been helping people in real life situations. This gives them confidence that if they choose your product or service, it will deliver on its promises. Additionally, these types of videos can also be used to showcase new features and technology for product launches or to show off new capabilities.

In Conclusion

Overall, investing in video content can drastically improve a brand’s visibility—especially with younger audiences who prefer this type of media over traditional mediums such as television commercials or radio spots. While there are many potential benefits associated with creating branded video content, it can still be difficult for businesses to know exactly which style would work best for their particular market niche.

That’s where we come in. Our expert producers would love to help you launch you r next video, ensuring that it’s tailored to meet your business goals. Schedule a call today and take your video marketing strategy to the next level.

* This article was originally published here

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