Category Archives: Blog

Your Need to Know Essentials: Video Marketing.

The effectiveness of video marketing Just how useful are videos in the grand scheme of things? Videos are pretty darn awesome when it comes to making things happen. Videos can be used to demonstrate something, communicate a message, share a sentiment, or to condense a concept that might otherwise be too much to handle into […]

How powerful is video seo?

You Can Get A Page 1 Google Ranking Easier Way back in 2007 Google launched Universal search on its site, which allowed results for images, news, local listing and video content to appear on Page 1 of its traditional search results. The videos coming into this search, more often than not, are YouTube videos. This […]

Tying Your PPC Campaigns To YouTube.

Purna Virji @punavirji heads search marketing for an e-commerce company. Why do we love YouTube? She plays a video of a news segment where a news guy is seeing a Texas rat snake and gets scared and jumps away. Everyone laughs, I scream (out loud…). There’s a myth that YouTube is a branding tool. Not […]

Video Optimization 101.

Video content is no different than written content , in that there are certain SEO guidelines that should be implemented when posting it on the web.There are several reasons why you have video content or want to create video content. First off, it improves your chances of earning high-ranking video spots within Google. Also, it […]

From Video to Viral In 6 Steps.

When I first saw my friend Emma’s YouTube video come through on my Facebook feed, it had about 75 views. A day later? Over 200,000. Four days later: almost 800,000 and climbing. What took this video to virility so quickly? A talented actress, a brilliant concept, and a few tried-and-true internet marketing tricks. With a […]

Video SEO Vs Video Quality.

A lot of marketers who begin using video in their businesses get confused as to where their priorities should be. Should they be working on getting their videos to rank well? Or should they be focusing on high quality videos that drive conversions and get shared by being embedded on blogs and shared on social […]

Video Content -The Final Frontier.

Video content can make a huge splash in a marketing campaign. Social media allows marketers to create their own informative, funny, or shocking content, which can then be passed around in an instant. Today’s digital users love a quick video, and they really don’t care whether it’s user-generated or branded, as long as they find […]

5 Reasons To Use Animation In Content Marketing.

We all know you can save 15 percent or more on car insurance. Why? Because a talking gecko told us so. It’s also common knowledge nobody better lay a finger on Bart Simpson’s Butterfinger, the Energizer Bunny keeps going and going, polar bears love Coca-Cola, and “Trix are for kids” (not some silly rabbit). Why […]

8 Ways to Brand Yourself on YouTube.

How do you develop a brand on YouTube? It definitely takes more than just an awesome logo. Why is branding important? You want to give people something familiar and recognizable in which to attach your content so that viewers will likely want to check out all of your other videos and ones you upload in […]

Why videos are important with your SEO and Social Media Strategy.

  Videos are certainly the most suitable contents for websites today. Even a decade back, videos were considered as entertaining contents; whereas, today, general businesses are effectively using video marketing strategies for generating leads and promote business deals. Marketing experts have been studying the changes and evolution in search engine algorithms since the beginning. Especially […]