Videos are a tool that many marketers count among the most effective in their arsenal. But, there are certain rules that need to be followed to drive engagement. One of those rules is that shorter, sharper bursts of video content tend to be more effective than longer ones. But a new study by video marketing […]
Content marketing has always been the backbone of most online marketing campaigns. However, in the last fifteen years, our society has been becoming more and more dependent on visual content. The recent rise of platforms such as YouTube, Instagram, and Pinterest ensured that humanity keeps going in this direction and the trend is only going […]
Video is now the preferred method of many people searching for information online, and significant research has been conducted to help marketers — including veterinarians — make the most of their campaigns. Follow these basic guidelines to start your video marketing off on the right foot. Making Videos Content Whether you’re creating your first video or […]
A creative, high-quality video posted on Facebook or YouTube that plays to the viewer’s wants, motivations and needs can go far to bridge the gap between you and your target customers. No matter what your video’s purpose — to explain a complex product or service in simple terms, to make company-wide announcements or to help […]
Video marketing is huge right now and if you do it right, it can yield incredible results for your business. It does, however, require careful planning. There are many tools and services available to help you create and share videos, but it can be an expensive and time consuming endeavor. Knowing what not to do […]
YouAppi has announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited […]
Gone are the days when a single video on your website would help you stand out. Brands have been using video content to capture the attention of consumers for decades. Perhaps a friendly lizard and a slightly annoying duck come to mind? The concept of the company website itself emerged in the mid-90s, and by […]
There’s been an explosion of growth in video on social media in recent years. Views of branded video content have increased 99% on YouTube and 258% on Facebook between 2016 and 2017. On Twitter, a video Tweet is 6x more likely to be retweeted than a photo Tweet. If you haven’t taken a closer look […]
Videos are now, officially, the most popular form of content in our already content-saturated world. Studies (yes: studies) predict that by 2019, 80 percent of the world’s Internet traffic will be video. A lot of those videos will be made by brands. If any of them is going to cut through, they’re going to have […]
It’s no surprise that video marketing is a huge trend. Just glance through social media feeds to see evidence of video marketing’s popularity and growth. It’s a proven digital content format that engages customers and prospects. Plus, video marketing is easily accessible and user-friendly, thanks to the proliferation of mobile devices and faster internet. Even […]