For those of you who have been creating videos, video analytics isn’t a newbie. In fact, in this day and age when creating videos is becoming more of a necessity than a novelty, we see many video creators talk about open rates, watch rates, etc. But is that all the video metrics you need to truly understand the pulse of your audience? Luckily, at Hippo Video, we think otherwise since they only scratch the surface of what truly resonates with viewers. This is why we have what we call a ‘model video report’. It’s an all-inclusive video report that not only gives you a deeper understanding of what your audience wants and what keeps them hooked on your content, but also offers a 360-degree view of your team’s performance with videos.

Let’s dive into the intricacies of what this ‘model video report’ has to offer and how it will revolutionize the way you look at video analytics.

Understanding the pulse of your audience through a video report

Video analytics, often referred to as video report, is a tool that provides you with a bird’s eye view of how your audience has responded to your video content. It’s like having a treasure trove of information at your fingertips that you can use to optimize your outreach and develop more personalized interactions with your prospects.

According to Hubspot, 35% of businesses are using intermediate or advanced analytics to track the performance of their videos.

A closer look at the Power of the “Model Video Report” from Hippo Video

At Hippo Video, we believe that a model video report shouldn’t merely be limited to measuring the performance of your videos. Instead, it should provide you with an all-encompassing view of how your sales team is using the tool to boost conversions and close more deals.

Let’s break it down for you.

1. The standard video report

With every video you create, Hippo Video provides a comprehensive video report. This report offers valuable insights into the total number of plays, unique viewers, average watch rate, fully watched percentage rate, and the number of actions taken on your video’s calls-to-action (CTAs). Additionally, it provides demographic information about the locations from which your videos are being viewed. Moreover, the timeline actions report reveals the specific moments in your video where viewers’ engagement may have dipped or peaked, providing valuable insights for future improvements.

To learn more about the role of video metrics and the types of metrics, this blog will come in handy, as we have explained everything you need to know about video metrics and their success.

Hippo Video provides video report on the performance of individual videos.

2. Shares and tracking

Our shares and tracking feature is designed to give sales reps a 360-degree view of all the videos they’ve created and shared with their prospects. This includes both direct shares as well as those shared via integrated platforms such as Slack or email. Additionally, this feature provides detailed insights, such as opens, views, plays, replies, medium of share, and much more. Thanks to our smart filter system, you can perform more precise searches that help you save time. These filters include context names, dates, replies, and other criteria that help you zero in on your most relevant content.

Hippo Video's video report showcasing shares and tracking data.

By using Hippo Video’s Shares and Tracking feature, you can put together a comprehensive view of your sharing activities across a range of channels. This helps you establish crucial context and gain insights that allow you to optimize your approach, improve your messaging, and ultimately close more deals.

3. Team reports

Want to know how your entire team is doing when it comes to creating videos that drive sales? Hippo Video’s team reports give you exactly that. You’ll get an overall team report that provides a quick overview of your team’s efforts in creating videos, as well as a more detailed report that breaks down specific metrics.

Using filters, you can search for reports based on date range, team member name, or even group (sales team, marketing team, etc.). The detailed reports provide information such as the list of videos created, unique viewers, average page time, and average video attention span. You’ll even get information on the number of videos shared, giving you a complete picture of your team’s performance.

Hippo Video's video report also consists of team reports to help shed light on team's performance with videos.

The Shares and Tracking and Team Reports features are only a glimpse into the analytical depth of our model video report. Within this report, you’ll also be able to observe who is engaging with your videos, what sections of the video they’re re-watching, and when they’re sharing your videos. These are invaluable observations for creating targeted and successful video content.

Elevate your sales game with Hippo Video

In conclusion, our model video report is not just restricted to static metrics but also considers how your video is being employed by your sales team. By providing a comprehensive view of both, we’re able to offer the most advanced video analytics available. With Hippo Video, you can truly understand the impact of your videos and take your video content to the next level.

* This article was originally published here

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