In today’s digital era, videos have gained special recognition, and people are consuming video content heavily.
Social media platforms are full of marketing and entertainment videos as more consumers prefer watching videos to learn about a product or service. Video marketing is undoubtedly one of the best ways to advertise and promote a product to the target audience. Over 78% of people watch online videos every week.
As per a study on video content consumption, it was found that viewers are likely to retain over 95% of the information that they consumed by watching a video. This is much higher than the retention rate from other forms of content. The retention rate of information from reading texts is around 10%. As high as 86% of businesses rely on video marketing to reach their potential customers. Videos are naturally more engaging and informative; video clips make it easier to explain the benefits of given products or services. In addition to this, the products that require demonstration can be easily advertised using videos.
Let’s delve deeper into some powerful reasons why you should opt for video marketing in 2022.
- Video boosts conversion and sales
Brands using video marketing have seen a significant increase in their conversion rate and sales over the period. E-commerce is ramping up in the modern digital age, and more people prefer to buy goods and services online given the convenience it brings. It was found that brands using product videos on their landing page can increase the conversion rate by 80%. You will be amazed to learn that people who watched explainer videos about a product also bought the same subsequently. It is recommended to create exciting product videos that quickly grab the user’s attention.
2. Videos increase your ROI
When it comes to increasing the ROI for your marketing expenditure, there is no better alternative than using videos for marketing your offerings. 83% of brands say that using videos in their marketing campaigns helps boost the ROI of their campaigns. Quality video production can be challenging, but it has provided great marketing ROIs. One can easily use online video editors to edit and create quality content quickly. People are also using their smartphones to create quality videos in the contemporary world. Technology has made it easier to deliver good videos without putting much effort into the video creation process.
3. Videos help to establish trust
Another important reason you must use video marketing to promote products and services is that videos help establish trust among your customers. When converting potential leads into paying customers, trust acts as a connecting link. Your customer must believe that it is a genuine offering. Video content is intrinsically engaging and helps to invoke the intended emotions from the viewers. Explainer videos used by brands also help clear any doubts that a customer might have related to the advertised product or services.
4. Videos are great for SEO
If you are looking to boost the organic reach of your website and convert more users into paying customers, you must use videos wherever possible. Search engine platforms like Google love videos. Landing pages that have videos on them are more likely to rank better than those that don’t have videos. Videos allow you to increase the time spent by visitors on your site. A research study on search engine optimization concluded that the websites that have videos embedded are 53 times more likely to rank first on Google searches. You should also try to optimize your videos published on YouTube for SEO.
5. Mobile users rely heavily on videos
Over 90% of customers watch videos on their smartphones. As per YouTube reports, mobile video consumption grows at least 100% every year. Today, people like to watch videos on the go, and smartphones provide them with access to the same. This helps create a more extensive customer base who watch videos to learn about anything new. Brands have an excellent opportunity to tap into the growing audience segment who like watching videos. A Google study found that smartphone users feel more connected to brands that post videos.
6. Video marketing is informative
Most of your target customers don’t buy the products and services advertised in the first go. They might need additional information to make a more informed purchase decision. Videos come in handy to assist buyers with their purchases. It is more informative and can help communicate essential features related to advertised products. This can help buyers make more informed decisions, and they are less likely to return a product once they have made their purchase after watching a video. A research study also found that over 68% of customers prefer watching an explainer video to solve a product-related problem. This should give you a fair idea of how popular videos are among today’s audience.
7. Helps to engage even the laziest buyers
The average online users have an attention span of fewer than 8 seconds. This means that they will take 8 seconds or less to form a perception of the advertised products or services. Using a compelling product video can help you grab the user’s attention and keep them glued to their screen. They will want to learn more about the offer and are highly likely to buy from your website. Videos are highly engaging and can even compel the laziest buyers to learn more about a product or service being advertised.
8. The video encourages social shares
If you want to boost organic reach on your website, you must use video content to promote your offerings. Videos have proved to encourage social shares from the users, which helps boost organic traffic. Users usually share compelling and exciting videos among their friends and followers. One can easily use an online video editor to create catchy videos. It was found that over 76% of the audience is likely to share branded video content if they find it entertaining. Increased organic traffic means more buyers and a boost in sales.