As a sales rep, incorporating videos into your sales process can significantly enhance your communication and engagement with prospects and customers. However, how many of us have found ourselves staring at a blank screen, unsure of where to begin when creating a sales video? The truth is, starting a video without proper planning can lead to a disjointed message and missed opportunities. This is where storyboarding comes in. In this blog, we will explore the concept of storyboarding and its importance in sales video creation. We will discuss how storyboarding can serve as your roadmap to sales video success, helping you deliver compelling and effective messages to your audience.

What is Storyboarding?

Storyboarding is a visual planning technique that involves organizing and outlining the key elements of a video before its production. It is a sequential arrangement of illustrations or images, accompanied by brief descriptions or dialogue, that represent the flow of the video. Think of it as a blueprint or roadmap that guides the entire video creation process of your sales video.

Why Use Storyboarding?

Storyboarding offers several benefits for sales reps creating sales videos:

1. Visualize Your Video

Storyboarding allows you to visualize your video before actually producing it. It helps you determine the overall structure, flow, and visual elements that will be incorporated into the final video. This visualization process ensures a clear and cohesive message delivery.

2. Enhance Storytelling

Storyboarding helps you craft a compelling narrative for your sales video. By outlining the sequence of scenes, dialogue, and visuals, you can create a coherent and engaging story that resonates with your audience. It enables you to convey your message effectively and capture the attention of your viewers.

3. Save Time and Effort

With a well-planned storyboard, you can streamline the video production process. By mapping out the scenes, transitions, and key elements in advance, you can minimize errors, reshoots, and wasted time during the actual filming or editing stages. This saves you time and effort, allowing you to focus on delivering a high-quality sales video.

Tips for Effective Storyboarding

To make the most out of storyboarding and ensure sales video success, consider the following tips:

1. Define Your Objective

Clearly identify the purpose of your sales video. Is it to introduce a product, explain a concept, or address common customer concerns? Understanding your objective will help you structure your storyboard accordingly.

2. Break it Down

Divide your video into distinct scenes or sections. Determine the key points you want to convey in each scene and outline the visuals, dialogue, or actions required to bring them to life.

3. Consider Visual Elements

Think about the visuals that will accompany your sales message. Determine if you need props, graphics, or specific camera angles to enhance the impact of your video. Sketch rough illustrations or use reference images to visualize the visual components.

4. Keep it Simple

Aim for clarity and simplicity in your storyboard. Use concise descriptions, clear visuals, and brief dialogue or captions to convey your ideas effectively. Remember, the storyboard is a visual guide, not a script.

5. Seek Feedback

Share your storyboard with colleagues or stakeholders for their input and suggestions. Incorporating different perspectives can help refine your sales video concept and ensure it resonates with your target audience.

Hippo Video’s Video flows is the new storyboard

Just like creating a storyboard for each of your video is important, Hippo video has made this process a lot more defined and easy for you with the introduction of Video flows. With pre-built video templates, sales reps, these are designed to simplify and optimize the video creation process as one can easily piece together their videos in a cohesive and structured manner. Each template is divided into sections, including the introduction, the middle portion, and the end card. Sales reps have the flexibility to record new videos or upload pre-recorded videos for each section, ensuring a seamless and personalized video experience.

One of the key advantages of video flows is the significant reduction in video creation time. By using pre-defined templates and easily swapping out the content for each section, sales reps can create engaging videos quickly and efficiently. This allows them to focus more on crafting compelling messages and connecting with their audience.

Moreover, video flows enable sales reps to stay within the brand guidelines set by their business. With the ability to create a preset template, they can ensure consistency in their video content and maintain a professional and cohesive brand image.


Storyboarding serves as a valuable tool for sales reps looking to create impactful sales videos. By visualizing the structure, flow, and visual elements of your video in advance, you can enhance storytelling, save time and effort, and deliver compelling messages to your audience. Incorporate storyboarding into your sales video creation process and unlock the power of visual storytelling for sales success.

* This article was originally published here

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