Are you tired of spending countless hours editing videos? Do you feel like video editing is a daunting task that only professionals can accomplish? Well, you’re not alone. Like you, many sales reps find editing a tall feat to achieve. In fact, when we pitch videos to sales teams, a common objection they have is “But I’m not great at editing”. And we get it: editing videos frame by frame needs a whole lot of patience and time, something that not many sales reps have handy. Thankfully, the era of AI video editors has arrived, and they’re here to take the burden off your shoulders.

Probably the next best thing to the discovery of wheels (well, at least for sales reps), first-time video users can create stunning videos with minimal effort easier, faster, and more efficiently than ever before.

In this article, we’ll introduce you to the top 5 AI video editors on the market and explore their key features, capabilities, pros, and cons.

Introduction to AI video editors

Once a time-consuming and labour-intensive task such as colour correction, frame-by-frame editing, etc., AI has revolutionzed video editing and simplified the process for us. Gone are the days when laymen needed to wait for editors to perform their magic on raw videos; now video editing has become more accessible to people who may not have a solid understanding of complex tools and a high level of technical know-how.

Benefits of using AI video editors

Using AI video editors can save you time, reduce costs, and improve the quality of your videos. With automation and machine learning, AI video editors can help you to:

a.Speed up the editing process:

AI-powered tools can automate repetitive tasks, such as colour correction and audio mixing, allowing editors to focus on more creative aspects of the editing process.

b. Enhance video quality and aesthetics:

AI can help with improvements to lighting, color grading, and other visual elements to enhance the overall quality of your videos.

c. Eliminate the need for manual tasks:

With AI, editors can automate tasks such as captioning, subtitling, and even scriptwriting, freeing up valuable time and resources.

d. Analyze footage and suggest creative ideas:

AI can analyze footage and suggest creative ideas for transitions, effects, and other elements to make your videos more engaging and visually appealing.

e. Apply automatic transitions and special effects:

AI-powered video editors can apply automatic transitions and special effects to your footage, saving time and adding a professional touch to your videos.

Overall, the use of AI in video editing is transforming the industry, making it faster, more efficient, and more creative. 

Top 5 AI Video Editors to Consider in 2023

With several AI video editors available on the market, it can be challenging to select the right one for your needs. To help you out, we’ve compiled a list of the top 5 AI video editors that offer unique features, capabilities, and specifications.

AI video editor #1: Descript

If you are looking for a tool that can be used right from scriptwriting, video recording, transcribing, editing, and sharing your videos and podcasts, then Descript is the way to go.

Key features and capabilities

With Descript, you can take your videos to the next level with its impressive set of features and capabilities. Here are just a few:

a. Automatically transcribe your audio in real-time:

With Descript, it is easier to edit and customize your content. This means no more manual transcription, leaving you time to focus on the creative aspects of your audio projects. And the best part? The transcription is highly accurate, thanks to Descript’s advanced AI and machine learning algorithms. 

b. Edit your audio by simply editing the text transcription:

With this feature, you can easily remove filler words and ums, replace words, and make your audio perfect with the click of a button. 

c. Collaboration on podcasts is made easier:

Perhaps the most exciting feature of Descript is its ability to bring collaboration to a whole new level. It allows multiple users to work on the same project simultaneously, making it the perfect tool for remote teams or content creators collaborating on a podcast. With features like comments, version history, and role-based permissions, you can keep track of every change made to your project, ensuring that everyone is on the same page. 

Pros and cons

Like any video editing software, Descript has its pros and cons. Here are a few to consider:

  • Easy to use and beginner-friendly.
  • Descript uses AI to transcribe audio and generate captions, making it the perfect tool for podcasters and vloggers who want to quickly create a polished, error-free video.
  • It offers a wide range of editing features, including audio editing, multi-track editing, and video editing.
  • Ideal collaboration tool for teams
  • Descript is primarily focused on audio and podcast editing, so some of its video editing features may not be as robust as those of other video editors on this list.
  • Its pricing model may not be feasible for all users, as its plans start at $12/month and the features provided under this plan are limited: 1 hour of transcription, 1 watermark-free video at 720p, and limited filler word removal.

AI video editor #2: FlexClip

FlexClip is an AI-powered video editor that makes the video editing process a breeze. With its user-friendly interface, you can easily trim and cut video clips, add background music, and customize text overlays to create stunning videos in minutes. One of the best things about FlexClip is that you don’t need any prior editing experience to use it.

Key features and capabilities

So, what sets FlexClip apart from other video editing software? Let’s take a closer look at its key features and capabilities:

a. Large repository of images and videos:

Whatever the occasion, FlexClip has multiple templates for it. Plus, there are templates available for various types of videos, such as slideshows, advertisements, and tutorials.

b. It’s a simple and easy tool:

FlexClip is cloud-based, so you can work on your videos from anywhere, on any device. Whether you’re creating videos for social media, business, or personal use, FlexClip has you covered.

Pros and cons

Of course, like any piece of software, FlexClip has its strengths and weaknesses. Here are some of the pros and cons to consider:

  • It is a beginner-friendly video editor that is simple to use and offers a drag-and-drop interface.
  • It includes a wide range of video and image stock libraries, meaning that you don’t have to waste time searching for assets to include in your video.
  • Supports both 4K and 1080p video resolutions.
  • Easy to share and download videos.
  • Limited customization options
  • No multi-track editing
  • Only basic audio editing capabilities
  • Not suitable for advanced or professional video editing needs

AI video editor #3: is a revolutionary AI-powered video editing tool that is transforming the way we create and edit video content. This tool combines advanced artificial intelligence with intuitive user interfaces, providing users with the ultimate video editing experience. 

Key features and capabilities is an AI-powered video editor that offers a wide range of features and capabilities, including:

a. Automated video editing:

With this feature, one is free from the stress and time-consuming aspects of video editing by having it do the hard work for you. It comes with a range of presets to choose from, and the AI algorithm analyzes your footage and automatically creates stunning edits that match the theme and style you’re going for.

b. Simple interface:

The editor interface sports simple yet elegant controls that intuitively allow users to select clips, cut out unwanted portions, add transitions and effects, add background music, and more.

Pros and cons

As with any AI video editor, there are advantages and disadvantages to using

  • uses smart search AI to automatically organize video content, making it easier for users to find specific footage.
  • Advanced audio editing tools, including video stabilization, color correction, audio editing, and noise reduction.
  • Ability to add interactive elements like clickable buttons and forms.
  • offers a free trial, allowing users to test the platform before investing in a subscription.
  • Limited video editing features
  • No motion graphics or advanced effects
  • High pricing for business plans
  • Lack of collaboration tools for teams

AI video editor #4: Magisto

If you’re looking for an intuitive AI editor tool that can give your videos and slideshows a professional look and feel, then Magisto is for you. This all-in-one video editing tool is designed for everyone, from experienced video producers to beginner vloggers.

Key features and capabilities

Magisto is a user-friendly AI video editor that offers a range of features and capabilities, including:

a. AI-powered smart video editor:

With Magisto, you can create video marketing campaigns complete with soundtracks, transitions, text overlays, and more.

b. Use it on-the-go:

With Magisto’s mobile app, you can create and edit videos on-the-go, record footage, upload it to your account, and start editing right away. Plus, the app has a variety of fun filters and effects you can add to your videos to make them stand out from the crowd.

Pros and cons

As with any AI video editor, Magisto has its advantages and disadvantages. Pros and cons include:

  • Magisto has intelligent auto-editing capabilities using AI  to analyze footage and choose the best clips to create a final video.
  • All the user has to do is pick the images or clips needed in the video, along with the theme, from a wide collection, and Magisto will create the final video.
  • Supports multiple formats like landscape, portrait, and square videos.
  • The AI isn’t always accurate in choosing the best clips, so users may need to manually select footage to include in the final video.
  • Many users have faced issues with lag in mobile app.

AI video editor #5: AI Editor – Hippo Video

Want to edit videos like you would edit a document? A simplified and feature-loaded tool, the AI editor from Hippo Video is what you need for all your editing woes and a lot more.

Image showing Hippo Videos AI Video Editor

Key features and capabilities

AI Editor from Hippo Video is an AI-powered video editor that offers a range of features and capabilities, including:

a. Create professional-looking videos in no time:

With its auto-remove filler words feature, you can now eliminate unnecessary pauses and ‘um’s’ with a single click, saving hours of tedious editing time.

b. Make video-viewing delightful:

Engage viewers by adding attention-grabbing titles, lower thirds, interludes, and transitions in mere minutes by simply entering the corresponding text.

c. Quickly extract video snippets or summaries:

Auto-generate video summaries or customize their length and content as desired, saving you hours of sifting through footage. Plus, you can also create video snippets from long videos and use them in multiple ways without technical dependencies.

d. Optimize viewership with chapters:

Segment your video into small chapters and bookmark them with an individual preview, giving your viewers the freedom to skip the unnecessary parts of a video and dive straight into their favorite parts. 

Pros and cons

Finally, the AI Editor from Hippo Video has its unique advantages and disadvantages as an AI video editor. These include:

  • The tool offers options of editing your videos by just deleting unnecessary words right from the transcript, like you would edit a doc. 
  • The tool has an ample number of features apart from editing, even in their free plan, which comes packed with features such as personalized sales pages, video flows, use of websites and LinkedIn profiles as video backgrounds etc., which will give you a complete video experience. 
  • Create shorter video snippets, chapters, etc. with ease.


As video editing becomes increasingly complex, the use of AI-powered video editors offers a range of benefits, including faster and more efficient editing, improved video quality, and reduced costs. The top 5 AI video editors featured in this article offer unique features, capabilities, and pros and cons. Choose the one that best fits your needs and preferences for a more effective and efficient video editing experience.

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