Category Archives: Useful Tips

How do I create one video and send personalized videos to multiple prospects?

In the world of sales, the need to send personalized videos to prospects has never been more essential than it is today. However, as a sales professional, you’re most likely juggling multiple tasks at once, from sending emails and messaging leads, to making follow-up calls and cold-calling potential clients, leaving little to no room for […]

5 Scenarios to Make Your Sales Video Like Bandersnatch Interactive Video

Videos are taking over the internet due to their increased engagement rate and ability to personalize the message for each viewer. But when it comes to interactive videos, businesses still seem to be skeptical about them. Some of the common responses that come up are: “I don’t know what I’d use it for.” “How to […]

Video Ads vs. TV Commercials: The Differences Marketers Need to Know

In many ways, video ads and TV commercials are two sides of the same coin. They’re both powerful ways to use video marketing to your advantage as a brand, and they both have unique benefits that marketers can leverage. At the same time, they also have clear differences that set them apart. And if you […]

Doing Sales Videos? 20 Lesser-Known Video Hacks You’re Missing Out On

In a time when sales reps are adopting the power of videos over text, one common feedback that video platforms commonly receive is that it’s a time-consuming and arduous process. At Hippo Video, we believe that creating videos must be enjoyable and a breeze. So here are 20 features within Hippo Video we believe are […]

What Is an Explainer Video? Here’s Everything You Need to Know

If you find yourself researching a new product you recently heard about, you’re in luck—there’s probably a video for that. Most companies have plenty of information about their services available for you once you visit their website, but one of the most popular ways to relay this information to prospective customers is through an explainer […]

Video Aware Vs Video Productive – Which One Are You? 

In the last couple of years, there has been an increase in the number of sales professionals who believe in video for sales. At Hippo Video, our ongoing interactions with sales teams have allowed us to gain valuable insights into how they use videos in their day-to-day activities. We’ve learned that many sales professionals face […]

The Buyer’s Journey: Why You Need More Than One Video

When I heard the term “buyer’s journey” for the first time, I envisioned bright-eyed, ambitious folk embarking on a long, meandering expedition in pursuit of something important. While that’s much more aligned with the “hero’s journey,” a common template in movies/film, the two actually do have a lot in common. Made popular by Joseph Campbell […]

How to Build a Video-On-Demand Website for Your Business

If you’re starting a video business, knowing how to build a video-on-demand website should be high on your list of priorities. The VOD website will be a way for your audience to access and enjoy your content from their browsers. However, there is more to building a VOD site than just purchasing a domain and […]

Optimizing Videos for Search Engines: Key Mistakes to Avoid

Most of today’s marketers understand that video can boost SEO efforts. (If you’re a bit behind the times, check out this article to learn more about the link.)  At the same time, tons of content professionals post videos that violate SEO best practices. There’s no wrong way to create a video, but there are common […]

6 Tips to Elevate Your Customer Testimonial Videos

Establish legitimacy. Social proof. Brand elevation. FOMO. There are more reasons than ever to produce a customer testimonial video. And we’ve recently seen many clients use them as a quick follow-up project to more overview or explainer video productions. Not only do they hold great value, but they also simplify the process—perfect for a final […]