Category Archives: Useful Tips

10 Tools for Smooth Remote Collaboration �

There are plenty of efficient tools available to help us stay connected and keep track of our work progress, allowing us all to become better time managers. This week, we’re sharing some of our favorite task and time management, brainstorming  and data protection tools! Task and time management 1. Remote collaboration on Monday.com � As more […]

Use data to unleash insight. Then set the creatives loose. The reverse works equally – Mayur Hola

“Every project or campaign we deep dive into has a business problem we’re solving for.” – Mayur Hola, Head of Global Brand – OYO Hotels & Homes. The life of the hotel industry will change after Covid but one thing which would not change is their indomitable entrepreneurial spirit. OYO comes up with a video […]

Don’t be afraid to test different ideas when producing videos – Hussam Hammo

Hussam Hammo was always interested in computers and gaming as a kid. He studied computer science at Princess Sumaya University for Technology in Jordan. There he received the Queen Rania Award for Entrepreneurship for his social media startup Faye3.com; the first Arabic social network. He then co-founded Wizards Productions in 2009 a gaming studio and finally Tamatem […]

Unruly Data Reveals COVID-19 is Reshaping Consumer Content Consumption, Spending Habits and Advertising Preferences

Video advertising platform Unruly today released a study that investigates how the COVID-19 pandemic is impacting consumer interests and behaviors. Unruly, which is part of Tremor International, surveyed a total of 2,556 consumers globally in late March 2020 for this study. Results revealed that overall time spent online has dramatically increased in the US — with consumers […]

4 Video Analytics Platforms That Can Help You Track the Effectiveness of Your Campaigns

When it comes to tracking the effects of your video marketing campaigns, analytics are critically important. Analytics help you track what’s working and what’s not, allowing you to optimize effective campaigns and pause those that aren’t working for you.  Analytics also help you gain a better understanding of your audience. You get a glimpse into […]

Video Marketing Design Mistakes That Could Be Holding You Back

When it comes to creating videos, you can’t neglect design. In a noisy landscape of brands competing for their audiences’ attention, you simply can’t afford to put less than stellar content out into the world–and that includes the design aesthetic of your videos.  A well-designed video attracts new viewers, keeps existing viewers coming back, and […]

Social Media Video Dimensions for Every Platform: What You Need to Know

Video dimensions are extremely important for getting your social media videos to display correctly on each platform. Using the correct aspect ratios, dimensions, and technical requirements for your videos ensures the best viewing quality on a specific social media platform. For marketers and brands, video is increasingly vital for online visibility. Keeping your audience engaged–and […]

Is TikTok Marketing Right for You?

With the rising popularity and entertainment value of the video marketing platform TikTok, many marketers and brands are wondering whether they should jump on the bandwagon.  TikTok is a fairly new–but incredibly popular–platform that has only been on the scene for a few years. But it’s picking up speed quickly, and many brands want to […]