There’s a pretty good reason why including videos in SEO efforts can make a huge impact to the success of small businesses. Why? This is because more and more people are starting to search for them in search engines. An experienced SEO company in Arizona would tell you that nowadays it is not enough to just upload images and texts, but also videos as well.
Videos are starting to become an important component of search engine optimization (SEO). People now customize their searches according to their preferences, which could either be web results in general, or a choice among images, videos, news, or even blogs. By 2017, it is estimated that two-thirds of mobile data traffic worldwide will be coming from videos. This is according to Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update.
Reason #1: Videos tend to encourage visitors to a stay longer on a site.
For Google and other major search engines, a page is considered top quality when users spend a considerable amount of time browsing it. With something interesting to watch on your website, you can make visitors stay for about two more minutes (or even longer).
Reason #2: Videos eliminate people’s need to read content.
If there is one thing that small businesses need to know about consumers, it’s that they hardly ever read. Visitors most often do not read a page’s full content, either because they have no time to do it or they are just looking for very specific information. Either way, what they mostly do is scan the content of your site. If they do not find what they need in a certain amount of time, they hit the “back” button and check other sites.
By uploading videos to their sites, small businesses are giving searchers another option, which removes the obligation to read. Video titles help them figure out what the videos are about, and when they are interested they just click the “play” button. In an instant, they can watch the videos and get what they want in just a few minutes. More important, users now prefer videos because they can easily understand the message being conveyed.
One benefit of adding videos to your company website is that as of this moment, there’s not much competition in video pages. By staying ahead of your competitors in this aspect, you can reach potential customers that other businesses have not yet even considered looking into.
When people search for specific video presentations, the video results are usually dominated by YouTube at 80%. If you try to check these videos out, you will notice that majority of them are informational, sharing product data or teaching people how to use and do things, which is quite similar to what you want your website’s content to also have.
Reason #3: Videos can help boost online visibility.
Most small businesses need to know that in order to increase their sites’ exposure online, they also need to include videos and add them to their SEO strategy. Uploading videos do not have to be exclusive only to the company website. Uploading your company videos to social media networks such as Facebook and YouTube can increase your popularity, as people can link to your website through these videos. This also means increasing your popularity to top search engines such as Google and Bing. Even submitting your videos to social bookmarking sites like StumbleUpon and Delicious will help a great deal.
What you need t understand is that even without lengthy content, search engines can still read your videos. Aside from the title of your page, there are still four effective ways, which are:
(1) text transcription;
(2) PDF download;
(3) PowerPoint presentation, and
(4) screenshots as images.
The key is to place them underneath the videos. It may seem a lot of work, but with a reputable SEO company in Arizona working with you, you wouldn’t have to worry about it.