Video marketing is one of the best marketing methods out there, one that serves a variety of purposes and grows in importance every year. Today, we discuss the truth about video marketing strategy and show you how it contributes to business growth and improving market performance. Image courtesy of Zagfirst Why you need a great video marketing strategy […]
A family video can be great to share with those you can’t be with due to coronavirus lockdown restrictions. Creating a lovely short film at home could be a great thing to send to those family members you’re missing this year, who would no doubt love to feel connected with the good times they’re missing […]
Strong video content can help a small business demonstrate products, provide value to customers, and even produce extra revenue streams. And you don’t need an expensive video editor like Adobe Final Cut Pro X or Premiere Pro to reap these benefits. There are plenty of free video editing software programs available. And many offer features […]
If a picture is worth a thousand words, then what is a video worth in your marketing strategy? With 86% of businesses reporting video as a common marketing tool in their repertoire, it is clear that video is an important marketing tactic that is here to stay. What Makes A Solid Marketing Video? All in all, videos […]
By Frank Landman – View Original Consumers are craving more interactive content, and brands are attempting to give it to them. Over the next several years, we’ll likely see the emergence of multiple new forms of interactive content, and the transformation of classical or traditional online content to a more interactive format. But how exactly will this […]
I once came across a spin on the traditional “free + shipping” offer where the company paid an influencer to show that there was a coupon code that made an item free and that everyone only needed to pay shipping. – Caleb Roberts, Business Partner, Select Pro Media Tiktok has evolved in the last few […]
The TikTok phenomenon has seen explosive growth over the past year. And the hype is not expected to go away anytime soon. It has over 800 million users looking for fun and exciting video content, which is an excellent opportunity to promote your brand. To be successful with TikTok advertising, you need to know the […]
1. Tip 1 Use less than 20% text in thumbnails 2. Tip 2 – Duration For the story ad, keep it under 15 seconds 3. Tip 3 – Resolution For in-feed video ad, the resolution would be 1:1 For the story ad, it would be 9:16 4. Tip 4 Always use subtitles 5. Tip 5 […]
It’s been challenging for businesses to remain relevant over the past year, with much of the economy on hold and consumers sticking close to home. Companies have tried to engage customers with emails declaring, “We’re here for you!” but that message quickly grew old. Consumers want more than an inbox full of empty assurances. With […]
By John Allen – View Original When thinking about marketing, we tend to think of catchy slogans and billboard ads. We think of people standing in a board meeting, discussing numbers and target markets. But as the digital world changes, the world of marketing campaigns changes along with it.https://ecdn.firstimpression.io/static/html/obd_banner.html It’s no longer enough to pay […]