Your customers should be front of mind at every stage of the video marketing process — from creation to distribution.Brent Chudoba , CEO at Biteable
Video Production has evolved at a very pace in recent times. What was earlier a complex specialized task has now become simple and a do-it-yourself task. Says the CEO.
To know how video creation is evolving, what is its future, and how organizations can leverage video marketing, we talked to Brent.
Read on to know his take on video creation & marketing.
Check out our – Global Video Production Price guide
1. Tell us about your life journey Brent ?
I grew up in a military family, so we moved around quite a bit when I was younger. My dad was in the Army, my mom was a teacher.
Sports were a great way to quickly make friends and soccer was a focal point of my life from the age of about 7 through 22.
I was recruited to play soccer at university but knew that Manchester United wouldn’t be calling me to turn soccer into a profession.
So, I tried to flip that work ethic on the training ground into my studies.
I ended up following the money, which led me from uptown — where I went to school at Columbia University — to downtown and “Wall Street”.
After several years in investment banking and private equity, I got bit by the operating bug. I wanted to go help build a company instead of playing an investor and advisor role.
The desire to stay close to marketing was again to follow the money. This time it was revenue. I’ve always liked being close to the action and close to what drives a business.
Sales and marketing are always at the tip of the spear. Like my earlier years playing soccer, marketing is a team sport.
Marketing, particularly online, has a lot of data which allows teams to hold each other accountable. When you win, you win as a team and you work hard to see the results pay off.
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2. How Online Video Production has evolved in the last few years? What are the possibilities it presents to Marketers currently?
Online video just keeps getting bigger and better. Two things have happened that really skyrocketed the demand for video:
- Video marketing has been proven to work
- The world’s leading social media platforms have become video-first
Access to video production tools has steadily increased alongside this demand for online video content.
Instead of complex, expensive video editing software, video editing has evolved into browser-based video making — no skill or training required.
Where beginner video makers were once frantically googling instructions on how to import video into complicated editing software, marketers today use tools like ready-made online video templates to get the job done in minutes.
These simpler, accessible online video production tools give marketers the reigns to deliver top-tier content with little-to-no fuss. The possibilities this presents to marketers are endless.
Anyone can create attractive, effective video content. Anyone can level-up their marketing strategy with video. Everyone should — or you’ll be left behind in your competitors’ dust. Text and image-based marketing just doesn’t cut it anymore. Video is the new normal.
Check out Video Marketing Knowledge Hub
3. What are the effective Video Marketing strategies small businesses can adopt in 2020?
As with all types of marketing, there isn’t one perfect-fit strategy for every business.
Align your video marketing strategy with your brand’s goals and objectives, do some research to find out which platforms your audience spends their time on, and then launch a few video trials.
Learn what works for your brand and audience and what doesn’t.
The wonderful thing about video marketing is how many options you have to work with.
There’s not just one type of video that breeds results. Infographics, explainers, promos, listicles — the list goes on.
The best type of video for your brand depends on who your brand is and what your business does.
One thing’s for sure: video returns better results and retains more engagement than any other type of digital marketing creative.
Really, the best video marketing strategy is to use video in your marketing strategy!
Check out – What Media is writing about Vidsaga
4. Can you share an interesting/ successful Video marketing campaign you have come across?
Something I’ve loved seeing over the past year was how people and brands used video to stay connected and overcome the hurdles of COVID-19.
Many of our customers turned to Biteable to communicate with their teams and customers when face-to-face was no longer an option.
My favorites were the marketers who used video marketing to get creative. One example that stands out to me proves the power of video marketing on any scale.
Marketing professional and Biteable user, Katie, was furloughed in the pandemic and looking for work.
The market was saturated with thousands of other people in the same boat, vying for the same few roles.
Katie used our online video editor to create an #OpenToWork video and posted it to LinkedIn with incredible success.
Not only did she score herself a new position, but the engagement generated through her out-of-the-box video grew her network by over 100 new connections.
Check out these Top Video Marketing Tools
5. What mistakes businesses should avoid when it comes to Video Marketing?
The biggest video marketing mistake a business can make is to avoid video for fear of cost or time constraints.
Video marketing no longer requires a huge, expensive external video creation team.
Online video production is affordable, quick, and delivers professional-quality results. I promise, there’s nothing scary about video.
One common mistake to avoid is losing sight of your video’s goal: to engage and communicate with the audience.
Your customers should be front of mind at every stage of the video marketing process — from creation to distribution.
Video marketing doesn’t work if your video isn’t worth the audience’s time.
Throughout the video marketing process, keep coming back to:
- Why would your audience want to watch your video?
- What does it offer them or what problem does it solve?
Don’t beat around the bush.
Most people give video content about a 3-second chance to convince them it’s worth their time.
Use a hook in the first three seconds of your video to pull your audience in, and once you’ve got them, wow them with the rest.
Vidsaga is a global marketplace for Organisations to create Videos. Consider it as “Upwork/ Fiverr for videos” with Creative script writing and professional project management.
* This article was originally published here