How to Make a Better Than Viral Video

Viral videos are like the alchemy of online marketing and networking. No one is exactly sure how to make a video turn into viral gold every time, but they know that if they could do it consistently, they would be insanely wealthy. What comes to your mind when thinking about viral videos? Cats? Harlem Shake? […]

YouTube’s New Comment System – 7 Things Video Marketers Should Do

YouTube has announced that better commenting is coming. In a post on YouTube’s Official Blog, Nundu Janakiram, Product Manager, and Yonatan Zunger, Principal Engineer, said: “Starting this week, you’ll see the new YouTube comments powered by Google+ on your channel discussion tab. This update will come to comments on all videos later this year, as […]

Making Your Videos Famous: The Science of Sharing & Video Diffusion [Case Study]

The Science of Video Sharing & Diffusion Why do people share content? If you follow us then you’ll know what Unruly had to say on this matter. People share videos that have strong emotional triggers and have a strong social motivation. They showed this well-worn ad for Heineken, which teamed with the movie Skyfall to […]

Video Marketing Mistakes To Avoid

It is no secret that the web video industry is booming. In a recent blog post on Reel SEO, guest expert Solomon Thimothy wrote this “Studies show that consumers and search engines alike value video content—that it helps people find your site, and it helps turn them into customers once they’re there.” It is because […]

Top 10 Tools for YouTube

YouTube is a huge, brilliant and sometimes terrifying place. The sheer number of weird and wonderful videos which exist on the site are staggering; there are over a hundred hours of video being uploaded every minute and video views exceed four billion per day. This can be a little overwhelming, which is why an array […]

Why Video Is So Important To the Future of Marketing

The following article is from Jason Thibeault, Sr. of Limelight, a platform that manages all aspects of video publishing. They are one of our sponsors at this week’s Reel Summit taking place July 25-26 in San Francisco (Don’t miss out – Register Here Today!). Thibeault was kind enough to provide us with an article about […]

10 Tips On Getting Your First 1000 YouTube Subscribers

There is nothing more satisfying than hitting a milestone with your videos. One important one is your first 1,000 subscribers. This is important because YouTube offers live streaming once you have achieved this milestone and you have an account in good standing. Getting more subscribers can seem like a difficult task, but I’ll share 10 […]

Instagram Video > What Does it Mean for Visual Content?

When Facebook bought Instagram back in April 2012 for an estimated $1billion, many people were questioning the decision. Skeptics were left wondering just what they had to gain from the acquisition other than access to data and the ability to take photos in a different way, adding a variety of filters to the images and […]

Why You Can’t Overlook Video In Your Content Strategy

In the fast-paced world of web marketing, new strategies with social media and interactive content are swiftly replacing traditional marketing techniques. This can be detrimental for the businesses that don’t keep up, but for those that are willing to employ a flexible and creative content strategy, now is a great time to tackle a video-based […]

AOL Jumps to 3rd Place in Online Video Content Ranking

According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That’s up from 181.9 million Americans, who watched 38.8 billion online content videos in April 2013. But the rising tide is lifting AOL’s boat more than others. Top 10 Video Content […]