Everybody feels that content marketing is the future of digital marketing but they’re probably not aware as to what exactly is the trend in this field. What kind of content people love to consume and has greater chances of going viral? Yes, we are talking about video marketing, which has become the new darling of content marketers.
Integration of Auto-Play Videos in Social Media
Realizing this, first Twitter and then Facebook integrated auto-play videos to their feeds making their content more useful. YouTube has improved a lot both in terms of quality of videos as well as their easily searchable features. And now companies are including videos in their marketing plan to attract and engage their audiences.
A Dominating Part of the Internet Traffic
According to Syndacast, videos will be a dominating part of all the traffic on the web in 2017 with a whopping 75% share of it. This is not without reason, for the users are also showing increasing inclination towards viewing a video rather than reading a text-based article. This is the simple demand and supply equation.
Greater Appeal and Better CTR
It is so much so that if you include the word “video” in the subject line of your email, it will have a tremendous impact on your email marketing. Your open rate and CTR will go up and un-subscribers will be reduced. CTR can shoot up to 65% of your existing one. Twitter has also revealed that Tweets with pics, infographics or videos have recorded most retweets.
The following infographic is going to emphasize the value of video marketing with the help of verified stats and numbers.
Author: Nashaat Quadri