Video marketing can come in all shapes and sizes. It is any video that you produce with the purpose of achieving your business goals.

These can range from simple cell phone video stories to the professional corporate webinars. Just imagine all your other forms of content like e-books, blogs, infographics and social media posts are now in video format. Once you do this, you are already doing video marketing.

With the number of scams that are prevalent on the internet, people are craving for companies that they can trust. Videos give that human interaction which helps build that trust with consumers.

Video gives a more authentic experience compared to chatting with bots.

Ever since it’s conception, a video has been one of the most potent forms of media the world has ever known.

The spread in video marketing today is the combined factors of smartphones, youtube and social media making videos more accessible and easy to create.

Imagine a staggering 180 million users watching online video content per month. These numbers are continually growing at a fast pace every year. This gives you a large market that you can tap to offer your products and services.

No matter what business you are doing; videos are essential to your marketing efforts just like a website would be.

No known marketing tool on the planet gives a better ROI than video marketing.

This video marketing guide teaches us how to get started with preproduction.

The first thing you need to do is to know what your purpose is in making your video. If you want to increase your visitors to your spa business, the video should showcase why people should visit your place.

If you aim to sell more real estate properties for your company, then a video could explain the benefits of investing now while it is in its pre-selling stage than when it is ready for occupancy.

Once your purpose is clear, you can tie it up with your marketing goals.

Once you know what to capture on film, you should now determine what action your viewers would take after they watch your clip. Do you want visitors to try out samples of your products? Download a coupon? Subscribe to your email newsletter?

Have a call to action that will fit the stage of your buyer’s journey.

There are three stages to your buyer’s journey, and we take a look at what type of videos you need to come up with depending on the stage.

Awareness Stage

In this stage, your buyer is looking for a solution to a problem. It is vital for your video to help them recognize what they are searching for by giving answers and expertise.

  • short 30 to 90-second format
  • helpful content
  • inspirational content
  • call to action that leads to more content that can be accessed by landing page forms

Consideration Stage

Your buyer is now busy researching the solutions to their needs. This is when your video should show solutions and make comparisons with competitors. Show why you are the best solution on the market today.

  • can be short or long format between 2 to 10 minutes
  • entertaining and informative content
  • explains solutions
  • show testimonials
  • product demos
  • case studies
  • call to action that leads to the decision-based video

Decision Stage

This is the stage where your buyer is ready to purchase. They are just choosing what specifically to buy and from who. Give your best offer and pitch, show reviews and guides.

  • the short or long format will do
  • include FAQ
  • show reviews, testimonials, and unboxing
  • product guides and instructional content
  • call to action should lead to purchase offers and discounts

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