Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube ads. The problem is you don’t have enough time to get new holiday creative in time. Not ideal, but it’s not the end of the world. If […]
In the past 30 days, more video content has been uploaded online than the major U.S. television networks have created in 30 years. Let that sink in for a minute. It’s no secret that video is a powerful force that’s been growing in usage year over year. What has changed is how important video has […]
� Video drives a 157% increase in organic traffic from search engines! By adding video to your content efforts on multiple platforms, you’ll bring eyes to the prize – your website! Your website is where the conversions happen, so it’s important to take a step back and look at how video naturally helps increase traffic […]
Creating a progression of short videos with a carefully targeted campaign on YouTube can set up your brand’s success on the platform. Every brand has a story to tell. But with the average attention span of adults being eight seconds (according to a study by Microsoft), how do you capture that user in the right […]
Excerpts from Sound and Story in Nonfiction Film and Video: A practical Guide for Filmmakers and Digital Content Creators (Routledge) by Amy DeLouise and Cheryl Ottenritter Amy DeLouise (Left) and Cheryl Ottenritter (Right). Sound plays a vital role in effective video storytelling. Sound can bring characters and places alive. Sound can be subtle, […]
With technology and consumer behavior changing so rapidly, media companies now have new opportunities to diversify revenue through social media video. Today, companies are experiencing what I like to call the new golden age of opportunity for media. Below are five different ways your company can better engage with your audience and generate revenue. 1. Hyper-Targeted […]
Three years ago, I launched a YouTube channel called This Guy Edits (TGE). Initially, I just wanted to show the process of cutting a specific feature film, “Flesh and Blood.” It was my third collaboration with director and Sundance filmmaker Mark Webber and I knew he would be game for the experiment. Once that film […]
Think fast: you’re going to create a branded video. What will it be about? What do you want it to accomplish? Who will be featured in it, and what niche in your audience are you hoping will see it? When faced with these questions, brands typically try to answer them all at once with an […]
“TV” has new meaning. No longer are audiences solely watching linear TV. Instead, they are engaged with content across devices and channels, with a growing number using over-the-top (OTT) and connected TV (CTV) as a supplement or replacement to linear television. According to eMarketer, 57.2% of the U.S. population will watch CTV in 2019, up […]
Back in the mid-1960s, social critic Marshall McLuhan coined the phrase “the medium is the message” when talking about video. And it’s even more true today! Rather than just being a container for your marketing content, video is a way of communicating a culture, an attitude, a style. As an entrepreneur, you probably already know […]