Category Archives: Useful Tips

7 Tips for a Successful Snapchat Video Marketing Campaign

Snapchat’s not all flirting and face swaps — there’s huge marketing potential especially when you’re aiming at teen/young adult audiences. According to Business Insider 77% of college students use Snapchat daily and 58% of college students would be likely to purchase a brand’s product or service if they received a coupon on Snapchat. Snapchat receives […]

Videos and SEO: Why Videos are Helping Websites Rank Higher

There’s a pretty good reason why including videos in SEO efforts can make a huge impact to the success of small businesses. Why? This is because more and more people are starting to search for them in search engines. An experienced SEO company in Arizona would tell you that nowadays it is not enough to […]

500 Million People are Watching Facebook Videos Every Day

At the end of January 2016, Facebook reported its financial results for 2015. Mark Zuckerberg, Facebook founder and CEO, stated that “2015 was a great year for Facebook. Our community continued to grow and our business is thriving.” And it is. The results confirmed a year-on-year revenue increase of 44%, along with a 21% growth […]

How to Set Up Your Business YouTube Page

Today, more and more businesses are turning to YouTube to display their content. It’s necessary for brands to have a presence on this social media site. Whether you’re sharing short clips, long videos or a mix of both, you’ll need to setup a YouTube business page. Creating a YouTube Business Account without a Google+ Page […]

4 Clever Ways Videos Can Help You Attract Customers

Most people would rather watch a movie than read the book that it’s based on. In general, video is an entertaining and informative type of content that people love. It’s strange, then, that so few businesses use video to improve the results of their online marketing. 4 reasons why video converts so highly Video is […]

What is the SEO Value of Website-Hosted Videos?

Everyone understands that video is a valuable component of modern Internet marketing. However, few understand how video content translates into SEO value. If you really want to maximize your video content, you need to know how it works in relation to search engine ranking factors. In particular, it’s important to understand the differences between website-hosted […]

Video Marketing Trends for 2016

In just the past few years there have been some very dramatic changes and disruptions to content production and distribution. What is in store the video and marketing industry? We wanted to share some things that are going to make an impact this year. 1. Do or Die for video. One form or another, video […]

New YouTube Translation Tools Boost International Video Marketing

If you are uploading video content to YouTube, there are a number of best practices to follow to ensure your video can be discovered by viewers. A killer title, and an optimised description not only helps the site understand what your video is about, but they are also the first clues a potential viewer has […]

New Video Based Shopping on Google

Image watching a television commercial in the comfort of your home and having the power to purchase it right there and then from your remote control. Though this concept has been talked about and pondered for many years in the broadcast industry, the fact is, they never brought it to fruition. The Home Shopping Network […]

71% of Companies Plan to Increase their Video Marketing Budget

Even companies with successful video marketing programs today say their most challenging obstacle to success when they got started was the lack of an effective strategy. So, how did these companies overcome this strategic barrier? To nd out, Vidyard in partnership with Ascend2, recently elded a survey and completed interviews with business, marketing and sales […]