The past year has seen a massive jump in the popularity of online video. Hardly any business can be conducted without the use of video content and online video platform of any type. In accordance to that, we’ve seen exponential growth in video content marketing, which has now become the chief tool for publishers to […]
While content is the main focus for creators, a growing concern for those that want to use music composed by someone else in their videos, has to be copyright. Generally, creators fall into one of three categories: those who understand copyrighted music issues, those who know just enough about copyright to avoid strikes on their […]
With an inbound marketing methodology, creative content always reigns supreme – it’s the glue that holds everything together, and the primary source of meaningful interest in a solid, targeted campaign. But, long gone are the days when a great website and a radio ad were all that you’d need to grab your prospects attention. Increasingly, […]
Google is serious about the interests of its users and it reflects in its business policy. Recently Google has acquired a company known as “FameBit“, which positions itself as an influencer marketing platform for businesses. It aims to promote branded content and promises excellent opportunities for YouTube publishers to market their content. As a creator […]
What is the point of creating video for your business if you don’t even know how effective it is or what video metrics to watch? You could be wasting money hand-over-fist if you create videos without knowing whether or not the ROI is worth it. I know. I’ve done it. Getting started, I knew that […]
B2B companies get ignored. A lot. There is a never ending shortage of tips on marketing to consumers. If you’re not sure about B2B video marketing, consider this: According to a survey conducted by ReelSEO (now Tubular), 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive […]
Do you use video content in your social media marketing? Wondering how to optimize your videos to get more views and engagement? In this article, you’ll discover six tips to help you improve the performance of your video content. #1: Entice Viewers to Click in 7 Seconds To get more eyeballs on your videos, the […]
Pinterest has announced the launch a new type of video advertising called Promoted Video Ads. The new ads are designed as another way to help brands drive more sales on Pinterest. Here are five things marketers need to know about Pinterest’s Promoted Videos. 1. What Are Promoted Videos Promoted Videos are a new ad type […]
Advice to content marketers is all over the web. And most of that advice relates to what type of content is now the latest and the greatest that you must incorporate into your repertoire. Of course, there is some research that provides great, generalized stats on the types of content that most engage audiences, and […]
About 85% of videos watched on social media platform Facebook is watched with the audio turned off. Most brands and websites like Little Things, Mic, Cooking Panda, and PopSugar who are publishing video content on Facebook reveal that their videos are being viewed sans audio. In June this year, Facebook started auto-playing videos without the […]