Category Archives: Useful Tips

How Long Should Your YouTube Videos Be?

The growing concern of audience attention spans has led to the emergence of snackable content; bite-sized information viewers can easily and quickly retain. With this in mind as content marketers, we must ask ourselves if we are pushing our luck with the length of our content, especially when it comes to video. Video is a […]

Video Marketing: Let “Motion Pictures” Speak For Your Business

As we move into 2014, one thing is definite – video is the future of content marketing! Hence, it is imperative for marketers and business owners to get a grip on what this means for the success of their business and content strategy. The 2013 stats show that some business owners are already using video […]

6 Best Practices to Get Your Videos Indexed on Search Engines

Online videos have become a very important tool for sharing information. When you consider that YouTube is the second-largest search engine (Google being the first), you realize the incredible reach your brand can have through social networking sites by using video. Videos are also an effective marketing tool. Videos can help your blog or business […]

How to Create Videos That Your Online Community will Love

According to Forbes, a whopping 80% of executives use video as a source of information. This type of behavior certainly isn’t restricted to the boardroom; even print giants like The New York Times are making the shift to video. Whether you’re marketing to general consumers or specific business prospects, video is a medium you should […]

The Importance of Video for SEO

Time and time again we’ve stressed the importance of consistently churning out fresh, relevant, and creative content. While I’m a big believer in writing blog posts, I have to admit – I’m more of a visual learner. While visually-appealing content in the form of infographics has been picking up steam, videos on the other hand, […]

How To Translate Video Content For Your Global Market

Video marketing has exploded in the past few years and if you’re already using video in your online marketing efforts you know why. According to bubobox, video has an impact that far outweighs print. To begin with, 60% of your target audience prefers video to text and when you embed it in your website, video […]

Online Video Now 50% of Web Traffic – Netflix And YouTube The Winners

Talk about validation! Netflix and YouTube now account for 50% of all peak period Internet traffic, according to results of a new study by Sandvine. Of course, that’s just for fixed devices, which are most likely desktops, TVs, OTT devices and things like cable modems, including smartphone and tablet usage in the home, and just […]

Using Google Analytics to Track Video

Google Analytics is one of the most powerful tools that webmasters have at their disposal. They can get an accurate idea of how many visitors there are, where they are coming from, how long they stay on the site, and what pages are the most popular. The problem is that if you’ve spent time, energy, […]

5 Video Content Types & What You Should Understand About The Importance Of Video Marketing

Video marketing is a method by which images and audio are used to communicate your brand message to your target audience. It’s become an important component of marketing because video resonates with people in way that words on a page or computer screen simply can’t. Check out these stats: 90% of information transmitted to the […]

Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

YouTube has been steadily improving their analytics reporting over the past several months. Their current offerings are fairly robust and incredibly useful for assessing channel and campaign performance. You can use YouTube’s reports to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages […]