Google’s Zanele Matlala is the YouTube lead for Africa who plans and optimises end-to-end video solutions for marketing teams across the region. Eunice Worifah is a principal analytical lead at Google, based in New York City, where she partners with leading brands to unlock growth through data-driven marketing strategies and advanced measurement solutions. She recently […]
Struggling to get noticed on LinkedIn despite sharing valuable content? Wondering how to use video to establish authority and become the go-to expert in your field? In this article, you’ll discover how to craft a powerful LinkedIn video strategy that builds credibility, fosters genuine connections, and positions you as a respected leader in your industry […]
Video isn’t just part of the marketing playbook anymore – it is the playbook. From short-form content that drives traffic to polished explainers that turn maybe into yes, video has become the loudest, clearest way to say what your brand is about. But creating great videos at scale? That’s where most agencies hit a wall. […]
The ad fill rate is one of those key metrics in video advertising that can make or break your revenue stats. If your fill rate isn’t living up to your expectations, you may want to rethink your strategy. In this guide, I’ll walk you through some practical steps you can take to boost your fill […]
Every website publisher knows that video is the most powerful content type out there, reaching around 92% of internet users worldwide. But beyond engagement, video is also a key driver in revenue generation — if monetized properly. The right monetization model can make all the difference, shaping a publisher’s content reach, audience engagement, and overall […]
Ever since social media apps like TikTok took the world by storm, we’ve been hearing about the importance of short-form video content in reaching and engaging audiences. But does the emergence of shorter formats mean that long-form video is a thing of the past? Not necessarily. While short-form content is still the queen of engagement […]
Introduction Video Marketing Statistics: Video marketing has emerged as a cornerstone of digital strategies, leveraging the power of visual content to engage audiences and drive business growth. As video consumption continues to rise, companies across various industries increasingly adopt video as a critical component of their marketing efforts. The statistics surrounding video marketing reflect its growing influence, […]
Google is rolling out new tools to create dynamic video ads, optimize listings, and manage brand content — all in one streamlined platform. Four new AI-powered updates aimed at supercharging how brands create content, capture attention, and convert clicks to customers, all through smarter automation and immersive visuals, were unveiled at Google Marketing Live 2025. 1. […]
I have been working with Facebook video for clients since 2016, and wow, has the landscape changed! Facebook remains the undisputed heavyweight for video marketing in 2025, with its massive user base of 3+ billions active users. No other platform offers this reach. Numbers don’t lie – videos rack up 8 billion daily views on […]
Eight years. Eight years of navigating the ever-evolving landscape of video marketing. It feels like just yesterday I was fumbling with lighting setups and struggling to get the audio right. Back then, I thought I had it all figured out. I had big ideas about viral videos and instant success. Now, looking back, I realize […]