Category Archives: Blog

Video Production Process: An Ultimate Guide (2020 Edition)

(This video production process article is an extension of this previous Yourstory article – How to simplify video making process for startups) Visual memories are the strongest memories. Create such memory about your product/ company in user’s mind through a Video Internet is flooded with lots of such advice  and on ‘why video is the […]

How To Create An Easy Content Marketing Strategy You’ll Actually Use

Where do you start with content marketing? The first step is develop a plan that looks at your goals, conversion actions, key audiences and ways to reach those groups. There’s no magic to creating a usable content marketing strategy. It’s kind of like building a habit. Actually, you are building a habit – a content marketing habit. […]

12 Best Video Hosting Platforms for Marketers, Startups, and Businesses in 2021

While YouTube gives a free video hosting platforms, it may not be the best choice for Brands. If you are a business who has just started creating videos for your brand, then you need secure video hosting to safely keep your videos.  In order to help you with best video hosting sites to use, we […]

Make TikTok Work for You: How to Leverage the Brand for Your Gen Z Audience

TikTok is the latest mobile app that is taking the world by storm. Unless you’ve been living under a rock this 2020, you’ll find that some (if not most) of the people you know have started to make videos on the app. Surprisingly, TikTok’s massive success can be largely attributed to a predominantly untapped target […]

Must-know tips for boosting your video strategy

While video is an appealing channel for advertisers, there is still some lack of common agreement when it comes to strategy and metrics for video ad campaigns. One common misconception is that video campaigns need to be complex to have significant ROI. “Use video to simplify your customer experience landscape, not make it more difficult […]

How to Create Your First TikTok Video

Thinking of using TikTok? Wondering how to publish your first TikTok video? In this article, you’ll discover how to use TikTok’s in-app recording, editing, and effects features to create your first TikTok for business. #1: Get Acquainted With the TikTok Interface TikTok has experienced massive growth in the last 12 months with nearly 1 billion […]

Creating Live Video Like a Pro: Tips for Any Personality

Need to do more with live video? Not sure what to talk about when you go live? To explore how to create live video like a pro, regardless of your personality, I interview Luria Petrucci on the Social Media Marketing Podcast. Luria is a live video strategist and the co-founder of Live Streaming Pros. Her company helps […]

Four Video Marketing Metrics That Matter (And Why)

Video marketing helps marketers connect with audiences and realize their business goals. With mobile phones more in use than ever before, video is a major content format for smaller screens. To improve one’s video marketing, it’s vital to use video marketing metrics that show you how your marketing efforts are going. Let’s explore the key marketing […]

TikTok Marketing: A Marketer’s Definitive Guide for 2020

TikTok seems like an app that came from nowhere and then exploded in popularity due to the Gen Z crowd’s influence. An app that initially started in China has now become a worldwide sensation.  In fact, it hit 1.5 billion downloads last year from Apple’s App Store and Google’s Play Store. TikTok had its humble […]