Category Archives: Blog

5 Video Marketing Statistics You Can’t Ignore in 2018

I’m almost getting tired of using the words, ‘The Year of Video Marketing.’ When I first joined Wyzowl back in February 2013, I was convinced that would be ‘the year of video.’ 2014 outshone it. 2015 set a new bar. 2016 saw video reach new heights. 2017…well, you get the picture. My point is, video […]

3 hacks for optimizing online video across social media platforms

Online video for business has the power to attract new clients, drive revenue, and bolster brand awareness when combined with platforms like YouTube, Facebook, and Instagram. The jury is out! Attention spans are down, and forcing potential customers to scroll through lines of tiny text on mobile devices through squinted eyes is not going to […]

Google introduces video ads – what you need to know

Video consumption is growing. There are currently 15 million active monthly YouTube users in Australia, and now Google has extended the reach of video campaigns for advertisers beyond YouTube by including video in the SERP’s (search engine results page) – but only on mobile devices. The new format is called outstream video ads and is […]

30 Steps to Consider when Commissioning a Brand Video

Whilst there’s no doubt that video is shaping up to become the dominant medium on the internet, creating a professional and slick looking marketing film is not an easy task. Whether you opt to commission a video with a production agency, or look to create your video content strategy and productions in-house, or with limited […]

Shorter videos more common, but longer content drive engagement

Videos are a tool that many marketers count among the most effective in their arsenal. But, there are certain rules that need to be followed to drive engagement. One of those rules is that shorter, sharper bursts of video content tend to be more effective than longer ones. But a new study by video marketing […]

4 Reasons Why Video Marketing Is The Future Of Content Marketing

Content marketing has always been the backbone of most online marketing campaigns. However, in the last fifteen years, our society has been becoming more and more dependent on visual content. The recent rise of platforms such as YouTube, Instagram, and Pinterest ensured that humanity keeps going in this direction and the trend is only going […]

Going Viral With Video Marketing

Video is now the preferred method of many people searching for information online, and significant research has been conducted to help marketers — including veterinarians — make the most of their campaigns. Follow these basic guidelines to start your video marketing off on the right foot. Making Videos Content Whether you’re creating your first video
or […]

Why Your Facebook Videos Need to Be Different From What You Put on YouTube

A creative, high-quality video posted on Facebook or YouTube that plays to the viewer’s wants, motivations and needs can go far to bridge the gap between you and your target customers. No matter what your video’s purpose — to explain a complex product or service in simple terms, to make company-wide announcements or to help […]

How Many of These Video Marketing Mistakes Are You Making?

Video marketing is huge right now and if you do it right, it can yield incredible results for your business. It does, however, require careful planning. There are many tools and services available to help you create and share videos, but it can be an expensive and time consuming endeavor. Knowing what not to do […]

Mobile Marketers Should Use Video More Report Finds

YouAppi has announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited […]