Video is a great long-term investment in your brand. However, despite video’s long shelf life, it’s important to review your content regularly to make sure it’s still serving its purpose. It’s true that video content can be useful for years until it starts to lose value, but if you think your brand’s video content is […]
Music has the power to make or break your video content. The right clip can make your video even more effective, engaging your audience more effectively than visuals alone. But if you’re not careful, you might accidentally violate copyright laws in your attempt to choose the right song. Still learning the difference between acceptable and […]
In today’s digital landscape, understanding your audience is crucial for any brand or marketer, especially when it comes to differences in how segments of your audience prefer consuming content compared to others. Women have immense buying power, making them a key demographic for brands to consider as they design their content. According to Forbes, women […]
Creating videos entails more than just looking good and having a polished appearance. While some can be natural from the first take onward, a majority of them are camera shy and find it difficult to be confident while facing the camera. With the growing prevalence of video in today’s businesses, from sales outreach, webinars, to […]
Looking for a new side hustle? If you love video content, know how to shoot an effective clip, and want to make some extra money on the side, you’re a perfect candidate to sell stock footage online. If you’re new to the video space, “stock footage” is the term for pre-recorded video clips that are […]
Take a moment to think back to 2012. “Gangnam Style” and “Call Me Maybe” topped the music charts, the last Twilight movie was released, and the “Fierce Five” dominated the London Olympic Games. At the same time, luxury brand SSENSE.com launched a music video that started a “shoppable video” revolution. Shoppable video may be commonplace […]
Most marketing teams are all too familiar with last-minute campaign requests. If you’ve ever gotten messages like, “Can we get a quick graphic for tomorrow’s webinar?” or, “Is it too late to make an Instagram post for the holiday on Friday?” then you know the challenge of scrambling to create effective assets. If your team […]
Unleashing the power of generative AI in sales engagement Despite the slow adoption of digital technologies, Sales is emerging as the leading adopter of generative AI. AI-backed tools and systems are on their way to becoming every sales professional’s digital assistants. Today’s business landscape is customer-centric, and this makes customer engagement the cornerstone of success. […]
It is no secret that video is the most important medium for businesses to communicate with their customers. A study by Wyzowl showed that 88% of consumers find video helpful when making an online purchase decision, and people are spending as much as 19 hours per week watching videos online. The challenge lies in figuring […]
Video has emerged as a dominant medium in today’s digital landscape. 55% of consumers prefer to watch a video over reading text. With the increasing popularity of video as a means of communication, businesses can leverage this medium to collect valuable customer feedback. In the past, traditional methods of collecting feedback involved sending emails or […]