Category Archives: Blog

Going Viral With Video Marketing

Video is now the preferred method of many people searching for information online, and significant research has been conducted to help marketers — including veterinarians — make the most of their campaigns. Follow these basic guidelines to start your video marketing off on the right foot. Making Videos Content Whether you’re creating your first video
or […]

Why Your Facebook Videos Need to Be Different From What You Put on YouTube

A creative, high-quality video posted on Facebook or YouTube that plays to the viewer’s wants, motivations and needs can go far to bridge the gap between you and your target customers. No matter what your video’s purpose — to explain a complex product or service in simple terms, to make company-wide announcements or to help […]

How Many of These Video Marketing Mistakes Are You Making?

Video marketing is huge right now and if you do it right, it can yield incredible results for your business. It does, however, require careful planning. There are many tools and services available to help you create and share videos, but it can be an expensive and time consuming endeavor. Knowing what not to do […]

Mobile Marketers Should Use Video More Report Finds

YouAppi has announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited […]

You Need Video Content for your Brand

Gone are the days when a single video on your website would help you stand out. Brands have been using video content to capture the attention of consumers for decades. Perhaps a friendly lizard and a slightly annoying duck come to mind? The concept of the company website itself emerged in the mid-90s, and by […]

Why Video is Exploding on Social Media in 2018

There’s been an explosion of growth in video on social media in recent years. Views of branded video content have increased 99% on YouTube and 258% on Facebook between 2016 and 2017. On Twitter, a video Tweet is 6x more likely to be retweeted than a photo Tweet. If you haven’t taken a closer look […]

5 Tips for Selecting the Ideal Music for Your Marketing Video

Videos are now, officially, the most popular form of content in our already content-saturated world. Studies (yes: studies) predict that by 2019, 80 percent of the world’s Internet traffic will be video. A lot of those videos will be made by brands. If any of them is going to cut through, they’re going to have […]

8 Tips for Creating Effective Explainer Videos

It’s no surprise that video marketing is a huge trend. Just glance through social media feeds to see evidence of video marketing’s popularity and growth. It’s a proven digital content format that engages customers and prospects. Plus, video marketing is easily accessible and user-friendly, thanks to the proliferation of mobile devices and faster internet. Even […]

The Value of Video for Your Business

The value of video production in today’s fast-paced environment should not be understated. In fact, many would argue that anyone hoping to make it as a photographer in today’s world better know how to shoot video in addition. Simply Google “video marketing statistics” and you will be inundated by the number of results pointing to […]

The Single Thing You Must Do with Video for 2018

By now you know that video is essential for a comprehensive marketing strategy. However, we live in a world where marketing is changing at the same rapid-fire rate as technology, and the reality is that you have to ensure that you stay ahead of the competition. So, what’s the one thing you can do to […]