Category Archives: Blog

Sustainability in the Video and Video Advertising Industry

As VOD increases in popularity, and the video advertising industry continues to expand each year, it is becoming more apparent that we need to consider the possible environmental impact that this will have in the long run and take appropriate measures to reduce the industry’s carbon footprint where and while we can. That is why eco-friendly practices […]

What Makes a Good Explainer Video? Here’s Everything You Need to Know

If you find yourself researching a new product you recently heard about, you’re in luck—there’s probably a video for that. Most companies have plenty of information about their services available for you once you visit their website, but one of the most popular ways to relay this information to prospective customers is through an explainer video. […]

User-Generated Content in Advertising Campaigns – How and Why to Do It

What Makes UGC Effective? What Makes UGC Advertising Effective? As consumers increasingly reject intrusive ads, UGC has emerged as an effective, organic, and less intrusive marketing strategy. One of the main reasons why UGC is inherently seen as more trustworthy by consumers is its authenticity. In fact, 86% of consumers said authenticity is important when […]

How to Estimate Video Production Costs for Small Businesses

Video production is an incredibly powerful tool for small businesses looking to promote their products or services. But if you’ve never created a video for a small business before, it can be challenging to determine how much you should budget for your project. When every dollar counts, how do you come up with an accurate […]

5 Ways to Drive Your Digital Marketing Strategy with Social Video

So much of our time online is spent on social media, and if all the statistics are to be believed, billions of hours of that time are spent watching video. Facebook reported that 500 million people were watching over 100 million hours of video content on their platform each day. YouTube tops over a billion hours a day. Add […]

YouTube vs. Vimeo: The Key Differences in 2024 (Updated)

Video sharing platforms are some of the most important tools for content creators, businesses, filmmakers, and virtually anyone looking to share their video content to a broad audience. And with each year, it becomes more and more apparent that these platforms can be immensely helpful for the growth, reach, and success of individuals, brands, or businesses. […]

Small Business Guide to Video Marketing

In today’s digital-driven era, video marketing has swiftly emerged as a dominant tool for businesses to communicate their message. With its ability to present content in a visually compelling and interactive manner, it’s no surprise that businesses of all scales are harnessing its power. The core advantage of video marketing is its innate capacity to […]

How to Optimize your YouTube Paid Advertising Campaign

**The primary author of this article is our staff writer, Sakshi John _________ The American food and beverage company Gatorade, which is well-known for producing sports drinks, makes $13.50 for every $1 spent on YouTube advertisements.  Videos on YouTube have proven to be incredibly successful, and offline sales have other advantages as well. As per […]

Video in Email: How to Maximize its Impact

If your brand wants a generous return on investment (ROI), there are few better methods than video. A thoughtfully-crafted video strategically placed in branded media, be it your company website, Twitter, or even an email, can have a significant impact on your bottom line. Before we get into how best to use video in email, […]

Insights From Nine Experts About How Advancing Tech Will Impact Video Marketing

The video marketing space is always changing. Whether you’re focused on the evolution of platforms (remember Vine?), techniques, best practices, or creative trends, there’s always something new to explore—and the pros are always trying to predict what’s coming next. This article is no exception. In a recent Forbes article, nine experts shared their perspectives on […]