Category Archives: Blog

Responding to Changing Consumer Behavior Post-COVID-19 with Marketing Localization

At this point, COVID-19’s economic disruption can already be felt across the globe. To put it frankly, it has been a tough year for businesses this 2020. All signs indicate that while some industries are on their way to recovery, there is still a long way ahead to return to normal business operations. Many companies, […]

5 Ways to use Instagram’s new Reels feature for your business.

If you’re ever on Instagram, you probably noticed that Instagram rolled out a new feature called Reels. This new feature could be a great way for your brand to gain visibility within Instagram’s audience, that now counts over 1 billion users! Read on to learn all about this new content type and the opportunities it […]

Top 10 Video Analytics Tools For Businesses In 2020

The boom of online video content consumption has led to the rise of various online video analytics tools. Businesses who want to build and optimize their online video offerings need powerful analytics that cover everything from reach to video engagement to monetization.   What is Video Analytics? The analytics work on two levels – motion […]

10 Tools for Smooth Remote Collaboration �

There are plenty of efficient tools available to help us stay connected and keep track of our work progress, allowing us all to become better time managers. This week, we’re sharing some of our favorite task and time management, brainstorming  and data protection tools! Task and time management 1. Remote collaboration on Monday.com � As more […]

Use data to unleash insight. Then set the creatives loose. The reverse works equally – Mayur Hola

“Every project or campaign we deep dive into has a business problem we’re solving for.” – Mayur Hola, Head of Global Brand – OYO Hotels & Homes. The life of the hotel industry will change after Covid but one thing which would not change is their indomitable entrepreneurial spirit. OYO comes up with a video […]

Don’t be afraid to test different ideas when producing videos – Hussam Hammo

Hussam Hammo was always interested in computers and gaming as a kid. He studied computer science at Princess Sumaya University for Technology in Jordan. There he received the Queen Rania Award for Entrepreneurship for his social media startup Faye3.com; the first Arabic social network. He then co-founded Wizards Productions in 2009 a gaming studio and finally Tamatem […]

Unruly Data Reveals COVID-19 is Reshaping Consumer Content Consumption, Spending Habits and Advertising Preferences

Video advertising platform Unruly today released a study that investigates how the COVID-19 pandemic is impacting consumer interests and behaviors. Unruly, which is part of Tremor International, surveyed a total of 2,556 consumers globally in late March 2020 for this study. Results revealed that overall time spent online has dramatically increased in the US — with consumers […]

4 Video Analytics Platforms That Can Help You Track the Effectiveness of Your Campaigns

When it comes to tracking the effects of your video marketing campaigns, analytics are critically important. Analytics help you track what’s working and what’s not, allowing you to optimize effective campaigns and pause those that aren’t working for you.  Analytics also help you gain a better understanding of your audience. You get a glimpse into […]