Category Archives: Blog

The Importance of Ordering Video Content Early

Most marketing teams are all too familiar with last-minute campaign requests. If you’ve ever gotten messages like, “Can we get a quick graphic for tomorrow’s webinar?” or, “Is it too late to make an Instagram post for the holiday on Friday?” then you know the challenge of scrambling to create effective assets.  If your team […]

The Rise of Generative AI in Sales: Transforming Customer Engagement

Unleashing the power of generative AI in sales engagement Despite the slow adoption of digital technologies, Sales is emerging as the leading adopter of generative AI. AI-backed tools and systems are on their way to becoming every sales professional’s digital assistants. Today’s business landscape is customer-centric, and this makes customer engagement the cornerstone of success. […]

6 Categories of Commercials for Your Business Videos

It is no secret that video is the most important medium for businesses to communicate with their customers. A study by Wyzowl showed that 88% of consumers find video helpful when making an online purchase decision, and people are spending as much as 19 hours per week watching videos online. The challenge lies in figuring […]

The Best Way to Collect Customer Feedback Using Video

Video has emerged as a dominant medium in today’s digital landscape. 55% of consumers prefer to watch a video over reading text. With the increasing popularity of video as a means of communication, businesses can leverage this medium to collect valuable customer feedback. In the past, traditional methods of collecting feedback involved sending emails or […]

Using Video Testimonials to Boost Credibility and Trust

While written testimonials are a staple of traditional marketing strategies, in recent years, video testimonials have become more effective at building a personal connection with viewers. So, if you’re looking for an asset to make your brand feel more human, more authentic, and more trustworthy, add “create video testimonials” to your marketing to-do list.  Not […]

How to Create Accessible Video Content: Best Practices for Inclusive Digital Media

July is Disability Pride Month, a time dedicated to celebrating the 60 million people with disabilities in the United States. The month marks the anniversary of the Americans with Disabilities Act (ADA). Signed into law in July 1990, this piece of legislation was a major step toward achieving equal access for those with disabilities. The […]

Maximizing Employee Engagement With Interactive and Personalized Video Content 

Did you know that companies with a highly engaged workforce notice a 21% boost in profitability and a 17% increase in productivity?  To maintain this level of engagement and success, it comes as no surprise that over 75% of employees prefer visual content.  Visuals are an incredibly effective way to convey information and stimulate employee […]

Storyboarding: Your Roadmap to Sales Video Success

As a sales rep, incorporating videos into your sales process can significantly enhance your communication and engagement with prospects and customers. However, how many of us have found ourselves staring at a blank screen, unsure of where to begin when creating a sales video? The truth is, starting a video without proper planning can lead […]

The Best Text-to-Video AI Software for Creating Professional Videos

Existing and emerging text-to-video AI tools are making it easier than ever to create video content. And they’re only getting better. Here’s a look at the types of tools that exist now and what’s coming soon, the leading players, and the benefits of text-to-video generators.   What is text-to-video AI software? A few years ago, […]