Category Archives: Blog

How Rothy’s Uses Social Video and Word Of Mouth To Attract New Customers

There are a lot of different marketing strategies that brands will consider when choosing which platforms to focus on when it comes to promoting their products and services. You’ve got PPC, social, SEO, influencer marketing, word of mouth campaigns, referral programs, and so, so much more. What some brands forget, however, is that some of […]

The next battle in streaming wars: Addressable TV

The way we consume media has been changing for decades. Over the last 30 years, we’ve gone from renting VHS tapes at Blockbuster, to watching user-generated videos to our heart’s content on YouTube, to bingeing an entire series in one day on Netflix. With 2020 set to be another crazy year in the streaming market, […]

How You Create High Converting Facebook Personalized Video Ads

Gone are the days when brands can rely on a single video and hope it will appeal to their entire audience, using generic content for mass appeal. Now, with users regularly seeing custom-for-them videos regularly on Facebook sharing birthday messages, their top fans, and their best memories from a year, consumers are expecting more personalization.  […]

4 Ways to Create The Best Video CTAs For Higher Conversions in 2020

Video content is everywhere these days!  And why shouldn’t it? If you think about it, videos are a powerful tool to convey powerful messages and emotions that will drive your audience a step further down your sales funnel. According to a report by Cisco, video content will account for 82% of the overall web traffic […]

Getting the most out of limited YouTube creative during the holiday season

Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube ads. The problem is you don’t have enough time to get new holiday creative in time. Not ideal, but it’s not the end of the world. If […]

4 Video Marketing Lessons From a Fortune 500 Company

In the past 30 days, more video content has been uploaded online than the major U.S. television networks have created in 30 years.  Let that sink in for a minute. It’s no secret that video is a powerful force that’s been growing in usage year over year. What has changed is how important video has […]

6 Tips to Drive Traffic to Your Site with Video

� Video drives a 157% increase in organic traffic from search engines! By adding video to your content efforts on multiple platforms, you’ll bring eyes to the prize – your website! Your website is where the conversions happen, so it’s important to take a step back and look at how video naturally helps increase traffic […]

Tell your brand’s story through video ad sequencing

Creating a progression of short videos with a carefully targeted campaign on YouTube can set up your brand’s success on the platform. Every brand has a story to tell. But with the average attention span of adults being eight seconds (according to a study by Microsoft), how do you capture that user in the right […]

Tips for Sound That Supports Your Video Story

Excerpts from Sound and Story in Nonfiction Film and Video: A practical Guide for Filmmakers and Digital Content Creators (Routledge) by Amy DeLouise and Cheryl Ottenritter   Amy DeLouise (Left) and Cheryl Ottenritter (Right).   Sound plays a vital role in effective video storytelling. Sound can bring characters and places alive. Sound can be subtle, […]