Category Archives: Blog

Twitter Marketing in a Post-COVID-19 World

The rapid spread of COVID-19 earlier this year has prompted organizations to scale back on their marketing campaigns. With the global economic shutdown and the government mandate to work remotely, the whole world has been put on hold. As such, organizations have no choice but to push back on their major product launches or to […]

“Sometimes the strongest and most innovative of ideas lie in the most basic of truths or insights” – Jay Mavani

“The more you deep-dive into the understanding of the who, what, why, when and where, the easier it becomes to create stories that are not only creative but also effective.” – Jay Mavani Marketing & Strategy Director, Sachiko Gaming (PokerStars India). Online gaming industry has been rising in India. The notion which brands are creating is […]

Top 12 Startups with Best Ad Campaigns (2020 Edition)

We all have been influenced by Best Ad Campaigns at some point in time. Haven’t we? So, have you ever wondered what it takes to create an iconic ‘Ad Video’?  Save all the research as we have listed the key points that make the Ad videos leave a lasting effect on our audience. Choose one […]

How to Run Cost-Effective B2B Online Marketing Campaigns?

Times are tough. The economic fallout resulting from the COVID-19 pandemic has been disastrous as consumers and businesses alike have changed their buying and spending habits to survive. The challenge now is to do more with less. Adapting to a changing landscape will help your business now and in the future by utilizing cost-saving techniques […]

2020 Holiday Strategies to Adapt to the Changing Consumer Insights

The COVID-19 pandemic has accelerated digital transformation across a number of industries. As a consequence, digital commerce has also grown exponentially over the past few months. Online shopping has made significant strides among consumers as they sought to replace the traditional and in-store sales channels. With the rush to meet the rising digital demand for […]

Nobody wants to see how good is your product unless you provide something to user.

Think about the conversations, not just the promotion. – Yashaswi Raj Kamra Yashaswi Raj Kamra is a Lead filmmaker at ixigo. He has created Train mein hai Ghar wali baat video campaign which got 20 million+ views. Read on to know more about Yashaswi Raj Kamra and his learning of creating successful video campaigns and […]

Having a video/campaign calendar helps plan the activities much better.

A campaign like “I AM MSME” made sense because it was local, it was a conversation starter, and topical in nature. – Rapti Gupta, Content Marketing Head at Instamojo. We talked to Rapti to learn from the story of creating – Instamojo’s ‘I am MSME’ video campaign. Read on to know the story behind the […]

Any content that you create has to be differentiated, making them pause everything else.

“Customize your video as per the platform, creating multiple cuts of your video asset as per the most relevant audience-interest cuts. Resulting in a stronger engagement and view rate” – Ayushman Chiranewala, Head of Product & Marketing – Fastrack, Titan Company Limited Fastrack has launched a new campaign – “Fit Outs by Ananya Pandey”. The […]

Responding to Changing Consumer Behavior Post-COVID-19 with Marketing Localization

At this point, COVID-19’s economic disruption can already be felt across the globe. To put it frankly, it has been a tough year for businesses this 2020. All signs indicate that while some industries are on their way to recovery, there is still a long way ahead to return to normal business operations. Many companies, […]

5 Ways to use Instagram’s new Reels feature for your business.

If you’re ever on Instagram, you probably noticed that Instagram rolled out a new feature called Reels. This new feature could be a great way for your brand to gain visibility within Instagram’s audience, that now counts over 1 billion users! Read on to learn all about this new content type and the opportunities it […]