Category Archives: Blog

How you can make the most of your YouTube video advertising

If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s video. Video marketing is on the rise as well. The latest  State of Video Marketing Survey […]

Video Branding 101: How to Use Video Marketing to Build Your Brand

There are some brands that seem, somehow, larger than life. They go beyond the business itself, and have become something special. Maybe they’re seen as authentic, or funny, or innovative, or good to the world. You’ve got everything from Wendy’s well-known snark to the adventurous Red Bull to the determined, Just-Do-It Nike. These are brands […]

The Video Industry’s 8 Favorite Microphones for Every Budget

Hissing and humming.Horrible background noise.Scratchy, low, and muffled (read, inaudible) audio. Ever watched a video and thought ‘man, the sound is terrible,’ before clicking on the next video promptly? Video is important, but audio is even more so. You might watch a video with sub-par quality, but you won’t watch a video with bad audio. […]

7 Instagram Story Stickers You Should Be Using

There isn’t really any other word for it– Instagram Stories are just fun. They’re designed to be that way, with these Snapchat-copycats providing a break from your feed of edited-to-perfection content that’s displayed as soon as you open the app. While Stories may seem like an afterthought of Instagram, they’ve actually become integral to how and […]

7 Mistakes You Are Making with Your Instagram Video Marketing

Instagram is already home to 300 million active users (and still growing). From social media influencers to celebrities to top brands, everyone is busy engaging their target audiences on this Facebook-owned app. An app-only platform shot to fame since its inception in 2011; all credits to visuals that kept audiences engaged. Social media marketing strategies […]

Expert Advice: What’s Your Go-To Camera?

Expert Advice: What’s Your Go-To Camera? Video marketing     •     2019-04-18T03:04:59+00:00 Image of Video Cameras from Microgen/Shutterstock There are so many options for cameras on the market. Choosing the right one to purchase, or just to use for a video project, can be challenging. In… How to Build a Scalable Instagram Stories […]

38 Mobile Marketing Statistics You Need to Know

38 Mobile Marketing Statistics You Need to Know Video marketing     •     2019-03-28T00:29:05+00:00 Mobile is one of the big topics in marketing right now. The more glued to those tiny six-inch screens we become, the more important it is for marketers and businesses to be ready to adapt. And if you… Don’t […]

Why You Should Consider Using Video in Your Marketing Strategy

Video content for company’s marketing strategies are becoming increasingly important, especially for small- and medium-sized firms, Liz Smutko writes for Remodelers Advantage. Market research indicates that videos can be a crucial part of a successful advertising campaign since consumers are more likely to engage with video than any other form of media. Smutko says you […]

4 Types Of Stories You Can Tell Through Video Marketing

Forgive us if you heard this before, but video marketing is kind of a big deal. Just check out these stats: 500 million hours’ worth of videos are watched on YouTube every day (HubSpot) More than 500 million people watch videos on Facebook every day (TubularInsights) 87% of online marketers use video as part of […]