Category Archives: Blog

How to Get Backlinks to Your YouTube Videos

If you’re creating content for YouTube, you know that producing engaging videos is just one piece of the puzzle. To truly succeed, you need to get those videos in front of as many eyes as possible. And unfortunately, building a YouTube audience is often easier said than done! That’s where backlinks come into play. Backlinks […]

How To Decide if Old Video Content Is Still Effective

Video is a great long-term investment in your brand. However, despite video’s long shelf life, it’s important to review your content regularly to make sure it’s still serving its purpose. It’s true that video content can be useful for years until it starts to lose value, but if you think your brand’s video content is […]

How to Use Music in Your Marketing Videos Legally

Music has the power to make or break your video content. The right clip can make your video even more effective, engaging your audience more effectively than visuals alone. But if you’re not careful, you might accidentally violate copyright laws in your attempt to choose the right song.  Still learning the difference between acceptable and […]

What Women Watch Most on YouTube this year

In today’s digital landscape, understanding your audience is crucial for any brand or marketer, especially when it comes to differences in how segments of your audience prefer consuming content compared to others.  Women have immense buying power, making them a key demographic for brands to consider as they design their content. According to Forbes, women […]

How To Become Comfortable Recording Video

Creating videos entails more than just looking good and having a polished appearance. While some can be natural from the first take onward, a majority of them are camera shy and find it difficult to be confident while facing the camera. With the growing prevalence of video in today’s businesses, from sales outreach, webinars, to […]

Shoppable Videos: Blurring the Lines Between Entertainment and E-Commerce

Take a moment to think back to 2012. “Gangnam Style” and “Call Me Maybe” topped the music charts, the last Twilight movie was released, and the “Fierce Five” dominated the London Olympic Games. At the same time, luxury brand launched a music video that started a “shoppable video” revolution. Shoppable video may be commonplace […]

The Importance of Ordering Video Content Early

Most marketing teams are all too familiar with last-minute campaign requests. If you’ve ever gotten messages like, “Can we get a quick graphic for tomorrow’s webinar?” or, “Is it too late to make an Instagram post for the holiday on Friday?” then you know the challenge of scrambling to create effective assets.  If your team […]

The Rise of Generative AI in Sales: Transforming Customer Engagement

Unleashing the power of generative AI in sales engagement Despite the slow adoption of digital technologies, Sales is emerging as the leading adopter of generative AI. AI-backed tools and systems are on their way to becoming every sales professional’s digital assistants. Today’s business landscape is customer-centric, and this makes customer engagement the cornerstone of success. […]

6 Categories of Commercials for Your Business Videos

It is no secret that video is the most important medium for businesses to communicate with their customers. A study by Wyzowl showed that 88% of consumers find video helpful when making an online purchase decision, and people are spending as much as 19 hours per week watching videos online. The challenge lies in figuring […]