Category Archives: Blog

Unruly Data Reveals COVID-19 is Reshaping Consumer Content Consumption, Spending Habits and Advertising Preferences

Video advertising platform Unruly today released a study that investigates how the COVID-19 pandemic is impacting consumer interests and behaviors. Unruly, which is part of Tremor International, surveyed a total of 2,556 consumers globally in late March 2020 for this study. Results revealed that overall time spent online has dramatically increased in the US — with consumers […]

4 Video Analytics Platforms That Can Help You Track the Effectiveness of Your Campaigns

When it comes to tracking the effects of your video marketing campaigns, analytics are critically important. Analytics help you track what’s working and what’s not, allowing you to optimize effective campaigns and pause those that aren’t working for you.  Analytics also help you gain a better understanding of your audience. You get a glimpse into […]

Video Marketing Design Mistakes That Could Be Holding You Back

When it comes to creating videos, you can’t neglect design. In a noisy landscape of brands competing for their audiences’ attention, you simply can’t afford to put less than stellar content out into the world–and that includes the design aesthetic of your videos.  A well-designed video attracts new viewers, keeps existing viewers coming back, and […]

Social Media Video Dimensions for Every Platform: What You Need to Know

Video dimensions are extremely important for getting your social media videos to display correctly on each platform. Using the correct aspect ratios, dimensions, and technical requirements for your videos ensures the best viewing quality on a specific social media platform. For marketers and brands, video is increasingly vital for online visibility. Keeping your audience engaged–and […]

Is TikTok Marketing Right for You?

With the rising popularity and entertainment value of the video marketing platform TikTok, many marketers and brands are wondering whether they should jump on the bandwagon.  TikTok is a fairly new–but incredibly popular–platform that has only been on the scene for a few years. But it’s picking up speed quickly, and many brands want to […]

Tips for Working Remotely From People Who Do it All the Time

More and more companies are offering flexible working options or going fully remote. We answer all of your biggest questions about working remotely. Google. Microsoft. Facebook. Amazon. LinkedIn. HP. Twitter. Airbnb. They’ve all asked at least part of their workforce to work from home in light of the current health situation. More companies are likely […]

How to Make Your Direct to Consumer Advertising on Facebook More Successful

When done well, direct consumer advertising on Facebook can offer powerful profit growth. But all ad strategy is not created equally, and this is one area where you can’t see success if you’re only willing to dip a toe or two in the water. Ready to go full hilt? Keep reading to learn our tried […]

Digital Marketing During COVID-19: Five Ways to Help Brands Thrive

Global communities around the world are taking the necessary measures to mitigate the spread of the COVID-19 outbreak. During these times of uncertainty, companies from all shapes and sizes are also struggling to keep themselves afloat. Daniel Sun, a VP Analyst at global research and advisory firm Gartner, noted that “Companies need to leverage a […]

How Social Media Stories Are Changing the Face of Social Video

A few years ago when Instagram Stories first rolled out, I didn’t think much of them. Why would people be interested in fleeting, disappears-after-24-hours content? And why would brands want to create them, when they would only have such a short lifespan? Clearly, I was wrong. Stories have become one of the most popular features […]