Category Archives: Blog

The Power of Contextual Video in the Era of Personalization

In today’s digital world, personalized content and user experiences hold the key to winning customers. Brands that are able to provide tailored content based on an individual’s preferences and interests stand a better chance of engaging with their target audience and building relationships with them. Contextual video is a new form of personalized content that […]

Top 5 AI Video Editors: Which One is Right for You? [including pros and cons]

Are you tired of spending countless hours editing videos? Do you feel like video editing is a daunting task that only professionals can accomplish? Well, you’re not alone. Like you, many sales reps find editing a tall feat to achieve. In fact, when we pitch videos to sales teams, a common objection they have is […]

How to Approach Inbound Video Marketing vs. Outbound Video Marketing

At its core, marketing is all about finding customers. However, if you’ve been marketing products or services for a while, you know the reality can be more complex than it sounds. How you find those customers is what it’s all about, and there are seemingly endless ways for you to find customers, generate interest, and […]

How do I create one video and send personalized videos to multiple prospects?

In the world of sales, the need to send personalized videos to prospects has never been more essential than it is today. However, as a sales professional, you’re most likely juggling multiple tasks at once, from sending emails and messaging leads, to making follow-up calls and cold-calling potential clients, leaving little to no room for […]

5 Scenarios to Make Your Sales Video Like Bandersnatch Interactive Video

Videos are taking over the internet due to their increased engagement rate and ability to personalize the message for each viewer. But when it comes to interactive videos, businesses still seem to be skeptical about them. Some of the common responses that come up are: “I don’t know what I’d use it for.” “How to […]

Video Ads vs. TV Commercials: The Differences Marketers Need to Know

In many ways, video ads and TV commercials are two sides of the same coin. They’re both powerful ways to use video marketing to your advantage as a brand, and they both have unique benefits that marketers can leverage. At the same time, they also have clear differences that set them apart. And if you […]

Doing Sales Videos? 20 Lesser-Known Video Hacks You’re Missing Out On

In a time when sales reps are adopting the power of videos over text, one common feedback that video platforms commonly receive is that it’s a time-consuming and arduous process. At Hippo Video, we believe that creating videos must be enjoyable and a breeze. So here are 20 features within Hippo Video we believe are […]