Category Archives: Blog

The Importance of Video for SEO

Time and time again we’ve stressed the importance of consistently churning out fresh, relevant, and creative content. While I’m a big believer in writing blog posts, I have to admit – I’m more of a visual learner. While visually-appealing content in the form of infographics has been picking up steam, videos on the other hand, […]

How To Translate Video Content For Your Global Market

Video marketing has exploded in the past few years and if you’re already using video in your online marketing efforts you know why. According to bubobox, video has an impact that far outweighs print. To begin with, 60% of your target audience prefers video to text and when you embed it in your website, video […]

Online Video Now 50% of Web Traffic – Netflix And YouTube The Winners

Talk about validation! Netflix and YouTube now account for 50% of all peak period Internet traffic, according to results of a new study by Sandvine. Of course, that’s just for fixed devices, which are most likely desktops, TVs, OTT devices and things like cable modems, including smartphone and tablet usage in the home, and just […]

Using Google Analytics to Track Video

Google Analytics is one of the most powerful tools that webmasters have at their disposal. They can get an accurate idea of how many visitors there are, where they are coming from, how long they stay on the site, and what pages are the most popular. The problem is that if you’ve spent time, energy, […]

5 Video Content Types & What You Should Understand About The Importance Of Video Marketing

Video marketing is a method by which images and audio are used to communicate your brand message to your target audience. It’s become an important component of marketing because video resonates with people in way that words on a page or computer screen simply can’t. Check out these stats: 90% of information transmitted to the […]

Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

YouTube has been steadily improving their analytics reporting over the past several months. Their current offerings are fairly robust and incredibly useful for assessing channel and campaign performance. You can use YouTube’s reports to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages […]

YouTube Optimization Tips

Some Factors That Can Help Your Videos Be Successful Strategy! When approaching strategy, think: What’s the purpose? How does it fit with out marketing initiatives? What are your goals/KPIs? Are you testing your landing pages? Are you creating content that allows (and enables and inspires) people to take the next steps? Do I have…. Great […]

How to Make a Better Than Viral Video

Viral videos are like the alchemy of online marketing and networking. No one is exactly sure how to make a video turn into viral gold every time, but they know that if they could do it consistently, they would be insanely wealthy. What comes to your mind when thinking about viral videos? Cats? Harlem Shake? […]

YouTube’s New Comment System – 7 Things Video Marketers Should Do

YouTube has announced that better commenting is coming. In a post on YouTube’s Official Blog, Nundu Janakiram, Product Manager, and Yonatan Zunger, Principal Engineer, said: “Starting this week, you’ll see the new YouTube comments powered by Google+ on your channel discussion tab. This update will come to comments on all videos later this year, as […]

Making Your Videos Famous: The Science of Sharing & Video Diffusion [Case Study]

The Science of Video Sharing & Diffusion Why do people share content? If you follow us then you’ll know what Unruly had to say on this matter. People share videos that have strong emotional triggers and have a strong social motivation. They showed this well-worn ad for Heineken, which teamed with the movie Skyfall to […]