Category Archives: Blog

Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

YouTube has been steadily improving their analytics reporting over the past several months. Their current offerings are fairly robust and incredibly useful for assessing channel and campaign performance. You can use YouTube’s reports to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages […]

YouTube Optimization Tips

Some Factors That Can Help Your Videos Be Successful Strategy! When approaching strategy, think: What’s the purpose? How does it fit with out marketing initiatives? What are your goals/KPIs? Are you testing your landing pages? Are you creating content that allows (and enables and inspires) people to take the next steps? Do I have…. Great […]

How to Make a Better Than Viral Video

Viral videos are like the alchemy of online marketing and networking. No one is exactly sure how to make a video turn into viral gold every time, but they know that if they could do it consistently, they would be insanely wealthy. What comes to your mind when thinking about viral videos? Cats? Harlem Shake? […]

YouTube’s New Comment System – 7 Things Video Marketers Should Do

YouTube has announced that better commenting is coming. In a post on YouTube’s Official Blog, Nundu Janakiram, Product Manager, and Yonatan Zunger, Principal Engineer, said: “Starting this week, you’ll see the new YouTube comments powered by Google+ on your channel discussion tab. This update will come to comments on all videos later this year, as […]

Making Your Videos Famous: The Science of Sharing & Video Diffusion [Case Study]

The Science of Video Sharing & Diffusion Why do people share content? If you follow us then you’ll know what Unruly had to say on this matter. People share videos that have strong emotional triggers and have a strong social motivation. They showed this well-worn ad for Heineken, which teamed with the movie Skyfall to […]

Video Marketing Mistakes To Avoid

It is no secret that the web video industry is booming. In a recent blog post on Reel SEO, guest expert Solomon Thimothy wrote this “Studies show that consumers and search engines alike value video content—that it helps people find your site, and it helps turn them into customers once they’re there.” It is because […]

Top 10 Tools for YouTube

YouTube is a huge, brilliant and sometimes terrifying place. The sheer number of weird and wonderful videos which exist on the site are staggering; there are over a hundred hours of video being uploaded every minute and video views exceed four billion per day. This can be a little overwhelming, which is why an array […]

Why Video Is So Important To the Future of Marketing

The following article is from Jason Thibeault, Sr. of Limelight, a platform that manages all aspects of video publishing. They are one of our sponsors at this week’s Reel Summit taking place July 25-26 in San Francisco (Don’t miss out – Register Here Today!). Thibeault was kind enough to provide us with an article about […]

10 Tips On Getting Your First 1000 YouTube Subscribers

There is nothing more satisfying than hitting a milestone with your videos. One important one is your first 1,000 subscribers. This is important because YouTube offers live streaming once you have achieved this milestone and you have an account in good standing. Getting more subscribers can seem like a difficult task, but I’ll share 10 […]

Instagram Video > What Does it Mean for Visual Content?

When Facebook bought Instagram back in April 2012 for an estimated $1billion, many people were questioning the decision. Skeptics were left wondering just what they had to gain from the acquisition other than access to data and the ability to take photos in a different way, adding a variety of filters to the images and […]