When done well, direct consumer advertising on Facebook can offer powerful profit growth. But all ad strategy is not created equally, and this is one area where you can’t see success if you’re only willing to dip a toe or two in the water. Ready to go full hilt? Keep reading to learn our tried […]
Global communities around the world are taking the necessary measures to mitigate the spread of the COVID-19 outbreak. During these times of uncertainty, companies from all shapes and sizes are also struggling to keep themselves afloat. Daniel Sun, a VP Analyst at global research and advisory firm Gartner, noted that “Companies need to leverage a […]
A few years ago when Instagram Stories first rolled out, I didn’t think much of them. Why would people be interested in fleeting, disappears-after-24-hours content? And why would brands want to create them, when they would only have such a short lifespan? Clearly, I was wrong. Stories have become one of the most popular features […]
During our time as a start-up to scale-up, we’ve always enjoyed putting our employees in front of the camera on our social channels and on this blog. From behind the scenes content, new member video series, to day in the life video, it’s always fun to create employee content that resonates with our followers. Have you […]
HubSpot Academy has been on a mission to transform business. They create free educational courses for aspiring marketers to be more productive and efficient in their day-to-day roles. We were pretty excited when they reached out to us to help develop content for their first-ever Online Video Marketing Course. In this 10-minute lesson, we provide […]
Not every video is destined for a wide release. We explain why your business might need secure video sharing, ways to secure video content, and more. Viral video, that’s what it’s all about…right? Nope. For most businesses, the most important thing is to make sure your video reaches your target audience. But when your video […]
In the video below, I show you 5 ways to track the rankings for your videos in both YouTube and Google. I show the manual way which is really slow and a faster way using rank tracking tools. Get The One Blueprint That Gives You Step-By-Step Instructions On How To Grow A Profitable YouTube Channel. […]
Your video thumbnail is the gateway to your content. Like a movie poster, it should convey everything a potential viewer needs to know to compel them to watch. You’ve put a ton of effort into planning, filming, and editing your video, and you’re confident it’s great content that viewers will love. But what if they […]
Have you seen an incredible video on YouTube and rushed to follow the channel, but after watching maybe ten or so videos realized you were getting bored of what felt like the same content being delivered in the exact same ways? This goes for all social platforms. Viewers automatically want to see new, interesting content […]
Trust is a key component in every brand’s relationship with its audience. In order to build and maintain credibility, attract customers, build relationships with loyal fans of the brand, and ultimately sell your products and services to them, they must first trust you. These days, though, trust is more difficult to come by than it […]