Every website publisher knows that video is the most powerful content type out there, reaching around 92% of internet users worldwide. But beyond engagement, video is also a key driver in revenue generation — if monetized properly. The right monetization model can make all the difference, shaping a publisher’s content reach, audience engagement, and overall […]
Ever since social media apps like TikTok took the world by storm, we’ve been hearing about the importance of short-form video content in reaching and engaging audiences. But does the emergence of shorter formats mean that long-form video is a thing of the past? Not necessarily. While short-form content is still the queen of engagement […]
Introduction Video Marketing Statistics: Video marketing has emerged as a cornerstone of digital strategies, leveraging the power of visual content to engage audiences and drive business growth. As video consumption continues to rise, companies across various industries increasingly adopt video as a critical component of their marketing efforts. The statistics surrounding video marketing reflect its growing influence, […]
Google is rolling out new tools to create dynamic video ads, optimize listings, and manage brand content — all in one streamlined platform. Four new AI-powered updates aimed at supercharging how brands create content, capture attention, and convert clicks to customers, all through smarter automation and immersive visuals, were unveiled at Google Marketing Live 2025. 1. […]
I have been working with Facebook video for clients since 2016, and wow, has the landscape changed! Facebook remains the undisputed heavyweight for video marketing in 2025, with its massive user base of 3+ billions active users. No other platform offers this reach. Numbers don’t lie – videos rack up 8 billion daily views on […]
Eight years. Eight years of navigating the ever-evolving landscape of video marketing. It feels like just yesterday I was fumbling with lighting setups and struggling to get the audio right. Back then, I thought I had it all figured out. I had big ideas about viral videos and instant success. Now, looking back, I realize […]
Video content is no longer optional—it’s essential. But for many communicators, marketers and business owners, the idea of video production conjures up thoughts of location fees, studio lights and big-budget crews. Fortunately, the reality is much more accessible. With the right strategy and a few smart tools, professional-looking videos can be created without breaking the […]
We started Sunday Treat with an indie filmmakers mindset and a passion for fun, high-quality video. Now, with creative strategy and performance marketing wrapped around production, the team delivers campaigns that entertain, engage, and prove their value. Before Sunday Treat was born in 2021, my background was video production alongside my long-time collaborator and now co-founder Oli […]
With TikTok’s uncertain future in the United States, consider one of these alternative platforms to promote your brand’s content. For many small businesses, TikTok is a powerful marketing tool that helps reach highly targeted audiences with minimal ad spend. But with the uncertainty surrounding TikTok’s future in the United States, business owners can’t afford to […]
You got through your production cycle and created a spectacular video, but your video production process isn’t quite over. What do you do with the video you’ve made? The answer, of course, is to distribute it! But distribution doesn’t just mean broadcasting it to a local cable station or sharing it with your Instagram followers. There are […]