In the early part of the 20th century, American political scientist Harold Dwight Lasswell developed a model of communication that still is proving to be effective even when applied to electronic word-of-mouth (eWoM) advertising. Lasswell’s model has five components that are being analyzed against video eWoM marketing, and the results are that integrated storytelling, often […]
YouTube is one of the most useful tools for content marketing. The problem is the high number of competing videos you have to stand out against. According to the site’s statistics, 100 hours of video are uploaded on YouTube every single minute! You read that right… that is 6,000 in an hour, 144,000 hours in […]
In this week’s Creator’s Tip, we look at the different types of videos you should use for different video advertising on YouTube. There are different ad groups, each with their own features so it makes sense to tailor your video content to each one. This week, we are joined by Ryan Noel of Clean Cut […]
Creating strong video content for your business is a powerful way to reach a variety of markets and engage your audience. However, when businesses have poorly produced videos they often end up doing more harm than good. Your video is a reflection of your brand so to help ensure that you get off on the […]
According to the latest Compete PRO data, social media giant Facebook.com had 167,345,887 unique visitors in July 2014, putting the site just slightly ahead of YouTube.com, which had 166,427,373 unique visitors that month. This means that Facebook is – once again – the largest social media site in the U.S. But the horse race is […]
As a content creator, an ongoing goal of mine is to experiment with different content formats to improve content marketing efforts. A big facet of this goal is the foray into video production. When you do it right, video is a great medium to use to entice viewers, get valuable content across in a visual […]
Daniel A. Cardenas, the founder and head creative of Sierra Media, has had years of experience creating innovative, engaging, and effective videos with a variety of businesses. Some of his clients are enterprise companies that require video collateral for a new product launch, while others are smaller to mid sized start-up’s that need some […]
I think it’s awesome that more and more organizations around the world are starting to see the benefits of video marketing. However, what I find slightly alarming is how some organizations treat video as an expense, something on their income statement that should be reduced whenever possible, rather than an investment in their brand. While […]
Giving your business a brand identity is critical. The logo you choose is one of the most visible and important components of the entire brand. The logo often serves as the consumer’s first impression of the product and company. With that understood, you should make sure that the logo properly represents your business, and also […]
To get the most out of your video marketing, you need to develop a far-reaching distribution strategy. You need to discover where your target audience is and hang out in the spaces where they get their resources and information. That said, because so many in your target audience browse the web on mobile devices throughout […]