Video marketing needs to form part of your content strategy – at the very least in the new year, says Rogerwilco’s head of content, Michelle Jones. She says brands are put off by the cost of producing video content, and they’re uncertain about the ROI, but statistics show that consumers retain far more information via […]
Sponsored content is a form of advertising media intended to educate, entertain, and engage consumers by delivering an intentional message about a brand’s product or services. But what’s the secret sauce for increasing engagement on your sponsored video content? Brands That Get the Views and the Engagement on Sponsored Video Content Is it even possible […]
There’s a lot of hype around video content right now and it will get even bigger in the near future. We have platforms such as Facebook, Snapchat, Instagram, and Periscope that are pushing video content towards the user more than ever – not to mention YouTube which, of course, is humongous (second largest search engine). […]
Gone are the days when you could say, a picture is worth a thousand words. Today, in this multimedia and internet age, a video is worth more than anything you write as a text. It proves the popularity of video channels like YouTube and is the reason why most marketing channels are now uploading more […]
The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the […]
As marketers, business owners, or ambitious entrepreneurs, we are always looking for innovative ways to get our content in front of the eyes of stakeholders that matter most. Facebook, Instagram, and other social giants know this too, and are constantly evaluating and reorganizing their offerings to optimize usability for you. With a myriad of options, […]
The ability post video to a business listing or place listing was mentioned last week and appears to be released. H/T to Phillip Barnhart, Director of Marketing at Nehmedia in Austin, for pointing it out. For now the video can only be uploaded by Local Guides using Android Maps but the videos will be visible […]
Video has already vastly transformed the social media marketing landscape, massively boosting engagement levels and helping brands connect with audiences in a variety of new and often meaningful ways. As bandwidths become greater, mobile internet data gets cheaper and video continues to spearhead the destruction of old fashioned interruptive marketing models, we will see brands […]
Facebook is rolling out a new feature intended to help you stand out from the social media crowd. Rather than using a static cover image for your law practice page, you can now add a short video. Pretty cool, right? Imagine how engaging it will be for visitors not only to see your face or […]
Video SEO 2017 may make or break some brands. Because video is the most highly consumed digital media, if your business has not yet introduced a video marketing campaign, you are falling behind. But producing videos is only the beginning. The next and quite possibly the most important step is optimizing that content for search […]